Last Updated on March 12, 2025 by Himanshu Rawat

Wix is a popular website builder known for its user-friendly interface and a wide range of features. However, its limitations in customization, pricing structure, and the lack of professional-grade tools may not meet the needs of every user. 

Whether you’re looking for more design flexibility, advanced functionality, or a more affordable solution, exploring alternatives to Wix can help you find the best website builder that aligns with your goals, budget, and business requirements.

Why Should You Explore Other Website Builders Besides Wix?

Wix offers a wide range of features, including a drag-and-drop editor and numerous templates, making it a versatile choice for many users. However, it may not meet everyone’s needs due to its limitations in customization and pricing structure. 

When compared to other website builders, Wix may fall short of some features. If Wix doesn’t align with your specific goals, budget, or business requirements, it’s worth exploring other website builders that might better fit your needs.

When choosing a website builder, consider these points regarding Wix:

Cons of Wix:

• Limited Customization: Generic templates and a one-size-fits-all approach.
• Lack of Analytics in Basic Plans: Essential analytics tools are missing in cheaper plans.
• Costly Subscription Model: Continuous payments are required, making it expensive if used infrequently.
• Overloaded with Unnecessary Features: Extra features inflate prices, many of which may not be needed.
• Basic Marketing & SEO Tools: Lacks professional-grade tools for marketing and SEO.
• No Full Ownership: Wix hosts your site, making it vulnerable to outages or account issues.
• Separate Plans for Multiple Sites: Each site requires its own premium plan, increasing costs.
• Template Restrictions: Cannot switch templates after a site is created, limiting design flexibility.

5 Best Helpful Wix Alternatives in 2025

Explore our top five Wix alternatives to find the best website builder for your business. Get a clear overview of each platform’s key features and pricing to make an informed decision.

1. WordPress

WordPress is one of the most popular content management systems (CMS) worldwide, known for its flexibility, scalability, and extensive plugin ecosystem. It powers a wide range of websites, from personal blogs to large-scale businesses. 

With a market share of 62.1% for content management systems on websites with a known CMS, WordPress dominates the industry and continues to be the go-to choice for millions of website owners globally. Whether you’re a beginner or an experienced developer, WordPress offers the tools and features needed to create a fully customized site.

New Trends Features of WordPress for 2025

• AI-Powered Websites: AI is becoming integral for faster website creation and management
• Block Themes: Block themes offer more flexibility and customization options for site design.
• Headless WordPress Architecture: This trend allows for decoupling the frontend and backend, enabling more flexible and scalable site development.
• Voice Search Optimization: Websites are being optimized for voice search to improve user experience and accessibility.
• Immersive Experiences: Integration with AR/VR technologies to create immersive user experiences.
• Accessibility: Focus on making websites more accessible to all users.
• Dynamic Content: Personalized experiences through dynamic content are becoming more prevalent.
• Emerging Tech Integration: Integration with emerging technologies like blockchain is on the horizon.

These features and trends highlight WordPress’s commitment to innovation, performance, and user experience, making it a strong choice for web development in 2025.

Cons Of WordPress

• Steeper Learning Curve: It can be challenging for beginners without technical skills.
• Frequent Updates: Regular updates for WordPress, themes, and plugins can cause compatibility issues.
• Security Risks: Being a popular platform, WordPress is a common target for hackers, requiring strong security measures.
• Dependence on Plugins: Too many plugins can slow down your site and lead to conflicts.
• Ongoing Maintenance: Regular updates, backups, and troubleshooting are needed to keep the site running smoothly.

Pricing and Plans of WordPress

• Free: Basic features.
• Starter: $4/month or $48/year.
• Explorer: $8/month or $96/year.
• Creator: $25/month or $300/year.
• Entrepreneur: $45/month or $540/year.
• Cloud: $65/month or $64.99/year.
• Enterprise: Starts at $25,000/year.

2. Squarespace 

Squarespace is a popular website builder known for its elegant templates and ease of use, powering approximately 4.38 million live websites worldwide. Ideal for creatives and businesses, it offers customizable features, built-in tools for blogging, e-commerce, and SEO, and an all-in-one platform to manage content and design without technical expertise.

Key Features of Squarespace

• Customizable Templates: Over 140 beautiful templates with layout, color, and font customization.
• Content Management: Easy content insertion and arrangement with resizable content blocks
• AI Tools: Generate product descriptions, blog posts, and email content with AI assistance.
• Blueprint AI: Automatically generates a website based on user input like title and design style.
• E-commerce Features: Sell digital and physical products, with payment options like PayPal and Stripe.
• Scheduling Tools: Acuity Scheduling for managing appointments, classes, and services.
• Analytics & Security: Built-in analytics, email automation, free SSL certificates, and secure hosting.

Recent Updates and Trends

• New Templates: Collaboration with artists like Jeff Koons for fresh designer templates.
• Squarespace Refresh 2024: Added Blueprint AI, expanded payments, client invoicing, and new marketing tools.
• Email Automations: Redesigned automated email campaigns builder launched in January 2025 for easier email marketing.

Cons of Squarespace

• Limited Customization: Restrictive design flexibility compared to other platforms.
• Higher Pricing: Plans can be more expensive, especially for e-commerce features.
• Limited Integrations: Fewer third-party app integrations than other platforms like WordPress.
• Learning Curve: Some complexity for beginners when customizing advanced features.
• Performance Issues: Sites with large galleries or complex layouts can experience slower loading times.

Pricing and Plans of Squarespace

• Personal Plan: $16/month billed annually or $23/month billed monthly.
• Business Plan: $23/month billed annually or $33/month billed monthly.
• Commerce Basic: $28/month billed annually or $36/month billed monthly.
• Commerce Advanced: $52/month billed annually or $65/month billed monthly.
• Enterprise Plans: Custom pricing for large organizations

3. Weebly

Weebly is an easy-to-use website builder with drag-and-drop functionality, customizable templates, and tools for e-commerce, blogging, and SEO. It powers millions of businesses on over 50 million sites and is part of the Square ecosystem, enhancing e-commerce features. While updates have slowed since Square’s acquisition, Weebly’s simple, transparent pricing keeps it a strong Wix alternative.

Key Features of Weebly

• Ease of Use: Weebly’s drag-and-drop editor makes it beginner-friendly, requiring no coding skills.
• Templates and Customization: Offers a variety of templates with customizable content blocks, though the built-in photo editor is limited.
• App Center: Over 350 apps across categories like e-commerce and marketing, though some big-name integrations are missing.
• Ecommerce Features: Supports online stores with payment processing, shipping integrations, and ecommerce apps for order and customer management.
• SEO Tools: Basic SEO features, including meta descriptions, SEO-friendly URLs, and sitemap files, but not as advanced as some other builders.
• Square App Marketplace: Provides additional apps for e-commerce, including popular services like MailChimp.

Some Cons of Weebly

• Limited Customization: Weebly offers fewer design customization options compared to other platforms.
• Basic E-commerce Features: Lacks some advanced e-commerce tools available on other website builders.
• Limited Integrations: Fewer third-party app integrations than platforms like WordPress.
• SEO Limitations: Basic SEO tools, not as advanced as other builders like Wix.
• Slow Updates: Product updates have been minimal since Square took over.

Pricing and Plans

• Free Plan: Basic features with Weebly subdomain.
• Personal Plan: $10/month billed annually.
• Professional Plan: $12/month billed annually.
• Performance Plan: $26/month billed annually.
• Premium Plan: $72/month billed annually

4. Shopify

Shopify is a popular e-commerce platform and a website builder that enables businesses to easily create and manage online stores. With customizable templates, secure payment gateways, and powerful marketing tools, Shopify is ideal for businesses of all sizes looking to sell products and grow their brand online.

Key Features of Shopify

• AI-Driven Personalization: Shopify uses AI to analyze customer behavior, offering personalized product recommendations and dynamic pricing strategies.
• Shoppable Video and Reels: Merchants can embed clickable links into videos, enabling direct shopping from product tutorials or influencer collaborations.
• Subscription Selling: Shopify’s subscription tools allow businesses to offer customizable plans with automated billing and upselling options.
• Multi-Channel Selling: Shopify integrates with platforms like Amazon, Walmart, eBay, and TikTok, managing inventory and sales from one dashboard.
• Enhanced Analytics and Reporting: Shopify’s analytics dashboard provides insights into customer behavior, sales trends, and product performance.

Cons of Shopify

• Monthly Fees: Shopify has a subscription-based pricing model, which can be costly, especially for small businesses.
• Transaction Fees: Shopify charges transaction fees unless you use Shopify Payments, which may increase costs.
• Limited Customization: Although customizable, advanced design changes often require coding knowledge or hiring a developer.
• Additional App Costs: Many advanced features require paid apps, which can add up and increase the overall cost.
• Steep Learning Curve: Shopify’s vast range of features can be overwhelming for beginners and may require time to master.

Pricings and Plans

1. Basic Shopify: $39/month or $29/month when billed annually.
2. Shopify: $105/month or $79/month when billed annually.
3. Advanced Shopify: $399/month or $299/month when billed annually.
4. Shopify Plus: Starts at $2,300/month with custom pricing for enterprise solutions.

5. Webflow 

Webflow is a powerful website builder that combines design, development, and content management in one platform. Unlike other Wix alternatives, Webflow isn’t based on rigid templates. Webflow has powered over 368,000 websites, with approximately 185,224 of them based in the United States. 

It allows users to create fully customizable, responsive websites without coding, offering advanced features like visual design tools, animations, and integrations. Ideal for designers and developers, Webflow provides complete control over website design and functionality while simplifying the development process.

Key Features of Webflow

• AI-Assisted Design: Webflow integrates an AI assistant to help streamline design, content creation, and layout optimization.
• Webflow Analyze: Provides real-time insights into website performance, user engagement, SEO, and accessibility.
• Enhanced CMS: Offers advanced visitor behavior tracking, improved content editing, and granular publishing controls.
• Interactions and Animations: Features refined animation effects and advanced timing controls to create engaging user experiences.
• Ecosystem Expansion: Webflow’s ecosystem is growing with new integrations, plugins, and an enhanced API for bulk operations.

Cons of Webflow

• Steep Learning Curve: Webflow can be challenging for beginners, especially those without design or development experience.
• Pricing: Webflow’s pricing can be higher than other website builders, especially for advanced features.
• Limited E-commerce Features: While functional, Webflow’s e-commerce tools are not as extensive as dedicated platforms like Shopify.
• Complexity for Simple Sites: Webflow is better suited for complex projects and may be overkill for simple websites.

Pricing Plans

How to Choose the Best Wix Alternative for Your Website Needs

Choosing the best Wix alternative depends on your website’s goals, budget, and required features. Here’s a quick guide:

• Website Purpose: For e-commerce, Shopify is ideal, offering robust features like payment processing and inventory management. For portfolios or blogs, Squarespace provides stylish templates and user-friendly tools.
• Ease of Use vs. Customization: If you need simplicity, Weebly is great for beginners. But for advanced customization, Webflow or WordPress offer more design freedom and control.
• Budget: Weebly and Squarespace are more affordable with all-inclusive pricing, while WordPress and Webflow can have hidden costs like hosting or premium features.
• E-commerce Features: Shopify excels in e-commerce, while Squarespace and Weebly also support online stores but with fewer advanced options.
• SEO & Marketing: WordPress offers advanced SEO tools and plugins, while Squarespace and Shopify provide built-in marketing tools that are easy to use.

Conclusion

Exploring alternatives to Wix can help you choose a website builder that better aligns with your specific goals, budget, and business needs. Each of the platforms we’ve discussed—WordPress, Squarespace, Weebly, Shopify, and Webflow—offers unique features, advantages, and potential limitations. If you’re looking for advanced customization and flexibility, WordPress or Webflow may be the right choice. For easy-to-use platforms with beautiful templates, Squarespace and Weebly stand out. And if you need a strong e-commerce platform, Shopify leads the way.

Frequently asked questions

1. What are the best alternatives to Wix in 2025?

Some of the best Wix alternatives in 2025 include WordPress, Squarespace, Weebly, Shopify, and Webflow. Each platform offers unique features and advantages depending on your website goals, such as e-commerce, design flexibility, or ease of use.

2. Which Wix alternative is best for e-commerce?

Shopify is the best Wix alternative for e-commerce, offering powerful tools for payment processing, inventory management, and customizable storefronts. It’s ideal for businesses looking to scale their online stores.

3. Is WordPress a good alternative to Wix?

Yes, WordPress is a highly flexible and customizable platform, ideal for users who need advanced features and complete control over their websites. It’s perfect for bloggers, developers, and businesses that need scalability.

4. Which website builder is easiest to use for beginners?

Weebly and Squarespace are two of the most beginner-friendly website builders. They both offer simple drag-and-drop functionality, with Squarespace also offering beautifully designed templates for creatives.

5. How does Webflow compare to Wix?

Webflow offers more advanced customization options and is better suited for designers and developers who want to create custom websites without code. While Wix is more user-friendly, Webflow provides more design freedom and flexibility.