Last Updated on February 13, 2025 by Himanshu Rawat

If you are looking for the best products to sell on Shopify and are confused about which ones will be most profitable, read this blog to discover the best options. As of February 12, 2025, Shopify’s market capitalization is approximately $154.88 billion, reflecting its significant presence in the e-commerce industry. In this blog post, we will discuss the top 20 products to sell on Shopify.

Why Choose Shopify to Sell

Before diving into the top 20 products to sell on Shopify understand why you should choose Shopify. It has established itself as a leading e-commerce platform, offering a comprehensive suite of features that empower businesses to sell online effectively. Here are some compelling reasons why Shopify stands out:

1. Effortless Google Ads Integration:

Shopify simplifies the process of launching your online store while easily connecting with tools like Google Ads, allowing for a smooth advertising experience.

2. Extensive Theme Selection:

With over 70 professional templates available, Shopify offers diverse design options that cater to various industries, created by renowned designers.

3. Multiple Payment Provider Options:

Beyond PayPal, Shopify seamlessly integrates with third-party payment providers like Stripe, PaymentCloud, and popular “buy now, pay later” services such as Klarna, Affirm, and Afterpay.

4. Robust App Ecosystem:

The Shopify App Store offers thousands of applications that extend the platform’s functionality. Whether you need advanced analytics, marketing automation, or customer service tools, there’s an app to meet your requirements.

5. Advanced Analytics and Customer Insights:

Shopify’s analytics tools track vital store metrics and customer behavior, offering valuable insights for business performance and growth.

6. Flexible Store Customization and Integration:

Shopify allows full HTML and CSS editing, integration with live chat and help desk apps, and even custom gift cards, while also supporting smooth sh. Itcarriesupportsions like FedEx, UPS, and USPS.

What are the top 20 products to Sell on Shopify

1. Vitamins and Supplements

With a growing focus on health and wellness, consumers are increasingly seeking supplements like vitamin C, zinc capsules, and pre-workout formulas to enhance their well-being. The health and wellness market is booming, with supplements constituting a significant sector. Consumers are increasingly prioritizing health and wellness, and at-home equipment is in constant demand.

2. Skincare Products

The skincare industry continues to thrive, with products such as snail mucin serums and pimple patches gaining popularity for their targeted benefits. Demand for skincare products made from high-quality, cruelty-free, natural ingredients with ethical and sustainable provenance continues to grow. The beauty and personal care industry is valued at $100.30 billion, making makeup products a lucrative market. 

3. Makeup

Makeup continues to be a top seller in 2025, with lip stains maintaining steady popularity since 2022. The ever-evolving nature of makeup, fueled by new techniques and viral tutorials, keeps consumers engaged. Merchants can attract repeat customers by offering fresh ways to use makeup.

4. Phone Accessories

According to new data, the mobile phone accessories market is projected to be worth approximately 111.6 billion USD in 2025 and 215.5 billion USD by 2035, with a steady growth rate of 6.8% per year from 2025 to 2035.

As smartphones evolve, new accessories and compatible products will likely emerge, contributing to sustained growth in this market over the next decade. This presents a great opportunity for businesses to tap into a continuously growing and diverse market segment.

5. Candles

The global candle industry is forecasted to generate $20.1 billion USD in revenue by 2030, with an expected compound annual growth rate (CAGR) of 6.4% from 2025 to 2030.

Candles are versatile and not just for home decoration. They’re popular in spas for aromatherapy and in restaurants to create a cozy ambiance. According to the National Candle Association, consumers primarily buy candles to decorate their homes and to relax and unwind. This shows the broad appeal and consistent demand for candles in various settings.

6. Drinkware

Stylish and functional drinkware, including reusable water bottles and coffee mugs, appeals to consumers who prioritize sustainability and convenience. Drinkware options are becoming increasingly popular for those who want to reduce their environmental impact while enjoying their favorite beverages on the go. 

Many products now feature insulated designs to maintain the temperature of drinks for longer periods, enhancing convenience. With a wide range of materials, colors, and designs, these items also serve as personal style statements while promoting eco-conscious living.

7. Jewelry

Jewelry is a popular accessory and gift, perfect for adding sparkle to any outfit. To grow your small business into a successful Shopify store, consider offering a variety of jewelry types, including delicate necklaces, bold statement pieces, stud and hoop earrings, charm bracelets, bangles, cuffs, stylish rings, and personalized items like engraved necklaces and bracelets. These diverse options can help attract a wide range of customers and boost your sales.

8. Home Decor

Items like wall art, decorative pillows, and unique furniture pieces are in demand as consumers invest in creating personalized living spaces. 

Home decor items are highly sought after as they add comfort, personality, and vibrant color to any living space, making them popular both for personal use and as gifts. Best-selling products in this category include wall art such as posters, canvases, and framed pieces; cozy pillows, cushions, throw blankets, and bean bags; scented candles, essential oil diffusers, and wax melts for ambiance; decorative lighting like custom lamps, fairy lights, and lanterns; and stylish storage solutions such as baskets, boxes, and shelves to organize and beautify a home.

9. Pet Products

With 65.1 million households in the U.S. owning at least one dog and 46.5 million having cats, there’s a large market of pet owners looking for ways to pamper their furry friends. To boost your sales, consider adding custom pet gifts to your store. 

Some great pet products to offer include comfortable pet beds, such as plush beds, orthopedic mattresses, and elevated cots; feeding stations with non-slip mats and bowls to keep meals tidy; interactive toys like puzzle feeders, treat-dispensing balls, and chew toys; grooming essentials such as brushes, combs, nail clippers, and pet shampoo; and stylish pet apparel and accessories like hoodies, collars, tank tops, and leashes.

10. Perfume and cologne

Selling perfume and cologne on Shopify can be a profitable venture with a variety of options. You can offer luxury designer fragrances, unique niche perfumes, and unisex scents to appeal to a wide range of customers. Eco-friendly and natural fragrances cater to sustainability-conscious buyers, while personalized perfumes let customers create their signature scent. Celebrity-endorsed fragrances attract fans, and gift sets with matching products make great presents. These diverse options can help attract a broad customer base and increase sales.

11. Bath and Body

Selling bath and body products on Shopify is a great opportunity due to the growing demand for self-care. Popular items include body washes, handmade soaps, lotions, bath bombs, exfoliating scrubs, scented candles, shaving products, and skincare essentials like face masks and serums. These products cater to a wide audience seeking quality, relaxing, and hydrating self-care items.

12. Sports and fitness products

With the global focus on staying fit and healthy, the fitness gear and accessories market has become a thriving $30 billion industry, offering a great opportunity to profit by selling quality products on Shopify. Consider adding popular items like breathable, moisture-wicking athletic apparel such as t-shirts, leggings, and sports bras; home fitness equipment like yoga mats, resistance bands, and weights for convenient workouts; foam rollers for muscle recovery; fitness trackers to monitor performance; and durable water bottles for hydration. These high-demand products cater to fitness enthusiasts looking for reliable gear to support their active lifestyles.

13. Home office equipment

As remote work continues to rise, creating comfortable and efficient workspaces is crucial for employees. Consider adding these practical products to your online store: ergonomic items like adjustable desks, monitor stands, and comfortable chairs; audio equipment such as high-quality headphones and noise-canceling earbuds for clear sound; desk organizers including pencil holders, drawer dividers, and monitor stands with storage; cord management solutions like clips and sleeves to keep cables neat; and office decor such as wall art, plants, and coasters to personalize and enhance workspaces.

14. Art and crafting materials

Art and crafting materials, such as crochet kits, paint-by-numbers sets, and pottery clay, are seeing a resurgence in popularity as people turn to creative hobbies for personal fulfillment and sustainability. Many crafters prefer making their own items to reduce their reliance on fast fashion and embrace self-sufficiency. 

Ethical brands like Darn Good Yarn cater to this demand by offering responsibly sourced materials, allowing consumers to enjoy crafting while minimizing their environmental impact.

15. Kids Clothing

As kids grow quickly and frequently outgrow their clothes, selling children’s apparel is a great opportunity for Shopify store owners. Consider adding popular products like baby onesies and rompers, kid-friendly t-shirts, sweatshirts, and hoodies, floral dresses, tutu skirts, casual frocks for girls, various bottoms such as leggings, shorts, jeans, and stockings, and outerwear like jackets, coats, and raincoats to keep kids stylish and comfortable in any season.

16. Toys and games

Selling games and toys on Shopify is a great way to bring joy to customers. Popular products include board games, puzzles, and coloring books for fun, along with educational toys like STEM kits and interactive books. Collectibles such as action figures, dolls, and plushies, as well as modeling kits for cars, airplanes, and ships, are also in demand. Outdoor toys like trampolines, swings, and sports equipment offer active play options for kids. These diverse toys and games cater to various age groups and interests.

17. Handmade goods

Unique, artisan-crafted items that offer a personal touch and creativity. These include custom clothing, personalized jewelry, hand-crafted home decor, and artisanal crafts like pottery or candles. Selling handmade products allows you to offer customers one-of-a-kind items with quality craftsmanship, making them special and meaningful for those who value individuality and creativity.

Example: Staghead Designs

18. Athletic apparel

It is designed for comfort, support, and performance during physical activities. This includes moisture-wicking leggings, breathable t-shirts, supportive sports bras, compression shorts, running shoes, and workout jackets. Made from fabrics like spandex and polyester, these clothes help improve performance, keep athletes cool and dry, and enhance flexibility for various fitness activities like yoga, running, and intense training.

19. Seasonal items

Seasonal items are products designed to cater to specific times of the year, offering customers items that fit the mood or needs of each season. These can include holiday decorations, cozy blankets, warm apparel for winter, or outdoor gear like beach towels, sunglasses, and BBQ sets for summer. Fall items may feature Halloween costumes and pumpkin-scented candles, while spring might bring garden tools and floral home decor. Seasonal products are great for tapping into timely trends, making your Shopify store more relevant and appealing year-round.

20. Motor Vehicle Parts

Motor vehicle parts are essential components used to repair, maintain, or enhance vehicles. These include items like engine parts, brake pads, filters, tires, spark plugs, exhaust systems, and batteries. Additionally, aftermarket accessories such as seat covers, floor mats, custom grilles, and LED lights can help personalize or upgrade vehicles. Offering motor vehicle parts on Shopify caters to car enthusiasts, mechanics, and everyday drivers looking to improve the performance, safety, and appearance of their vehicles. Quality and compatibility with various car models are key factors for success in this market.

Several Shopify stores have achieved remarkable success, showcasing the platform’s versatility across various industries. Here are some of the top-performing Shopify stores:

Allbirds: Specializing in sustainable footwear, Allbirds has garnered significant attention for its eco-friendly products. The company reported annual revenues exceeding $254 million.

Gymshark: A leading fitness apparel brand, Gymshark achieved an estimated revenue of $556 million, reflecting its strong presence in the activewear market.

Bombas: is a socially conscious apparel brand specializing in comfortable socks, underwear, and t-shirts. Founded in 2013, the company operates on a “one purchased = one donated” model, having donated over 100 million items to those in need.

How to select the best products to sell on Shopify

Selecting the right products to sell on Shopify is crucial for your store’s success. Here are some strategies to help you identify profitable products:

1. Conduct Market Research: Utilize tools like Google Trends to identify products with rising demand.

2. Analyze Competitors: Study successful Shopify stores to understand their product offerings and customer engagement strategies.

3. Identify Niche Markets: Focus on specific customer interests or problems that are not fully addressed by mainstream brands.

4. Evaluate Profit Margins: Assess potential profit margins by considering production costs, shipping, and market pricing to ensure sustainability.

5. Ensure Product Quality: Choose products that meet high-quality standards to build customer trust and encourage repeat business.

6. Test Product Viability: Before fully committing, test products with a small batch to gauge customer interest and gather feedback.

Conclusion

Shopify provides a robust platform for entrepreneurs to start and grow their e-commerce businesses, offering tools like Google Ads integration, a wide range of themes, and advanced analytics. Selecting the right products to sell is crucial for success, and focusing on trending categories like health supplements, skincare, phone accessories, and pet products can drive growth. Market research, competitor analysis, and evaluating profit margins are key strategies for choosing profitable products. By leveraging Shopify’s features and carefully selecting products, you can create a successful online store.

FAQs on Top Products to Sell on Shopify

1. What types of products can I sell on Shopify?

You can sell a wide variety of products on Shopify, including physical goods (like clothing, electronics, and home decor), digital products (like eBooks and software), and even services. The key is to choose a niche that fits your target audience and market trends.

2. How do I select the best products to sell on Shopify?

To select the best products, conduct market research using tools like Google Trends, analyze competitors, focus on niche markets, evaluate profit margins, and ensure product quality. Testing products in small batches can also help gauge customer interest.

3. What are the benefits of using Shopify for my e-commerce store?

Shopify offers easy integration with Google Ads, a large selection of themes, multiple payment options, advanced analytics, and a flexible app ecosystem. These features help businesses streamline store setup, manage marketing, and boost sales.

4. Can I sell both physical and digital products on Shopify?

Yes, Shopify supports both physical and digital products. For physical items, you can manage inventory, shipping, and returns, while digital products can be sold and delivered instantly using Shopify’s digital downloads feature or third-party apps.

5. What is the most profitable product on Shopify?

The most profitable Shopify products include health supplements, skincare, fitness gear, phone accessories, jewelry, home decor, and eco-friendly items. These categories thrive due to strong demand, high margins, and current consumer trends like wellness and sustainability.