How to Use Facebook Reels to Grow Your Brand in 2025

Last Updated on April 18, 2025 by Himanshu Rawat

With more than 3 billion active users monthly, Facebook is an incredible opportunity for businesses to enhance their visibility. In our fast-moving digital landscape, Reels are taking the spotlight. These brief, captivating videos are a fantastic way to expand your reach and engage with your audience.

If you haven’t incorporated Reels into your strategy yet, you might be missing out—seriously! This guide will help you maximize your brand’s potential for Facebook Reels.

What are Facebook Reels?

Facebook Reels are short, vertical videos, lasting anywhere from 3 to 90 seconds, designed for quick, scroll-stopping moments.

Inspired by the success of TikTok and Instagram Reels, Facebook introduced this feature to keep users engaged and give creators, including businesses, a new way to stand out. Reels are pushed heavily by the algorithm.

With a 9:16 aspect ratio, they’re perfectly optimized for mobile viewing, making them a go-to format for capturing attention fast.

Why use Facebook Reels for your business

While most people on Facebook are everyday users, the platform is also home to more than 200 million businesses making use of its tools and features.

Facebook Reels are an amazing tool for enhancing your brand’s visibility, engaging with your audience, and driving those all-important conversions. By incorporating them into your marketing strategy, you can connect with customers in exciting and meaningful ways.

There are quite a few reasons why businesses are jumping on the Reels bandwagon:

Highlight Your Products: Craft quick, eye-catching videos that show off what your product can do and why it’s a must-have.
Create How-To Content: Share easy-to-follow tutorials that help customers maximize the benefits of your offerings.
Show the Behind-the-Scenes: Give your audience a glimpse into the process and passion that fuels your brand, building trust and relatability along the way.
Monetization Opportunities: Businesses can utilize ad monetization or the Reels Play bonus program to generate revenue
Boost Brand Visibility: Reels are an awesome way to broaden your reach and make your brand stand out.
Increase Interaction: Short-form videos naturally spark likes, shares, and comments, making it easier for you to connect with your audience.

Are Reels Better Than Posts?

Reels outperform regular posts by reaching a wider audience through the Reels tab, making them ideal for boosting visibility and brand growth.

Here’s a quick review table to show how Reels and regular posts compare:

Features	Reels	Post
Engagement	Often higher	Moderate
Visibility	Shown to non-followers too	Mostly shown to followers
Format	Video	Text, image, link, or video
Lifespan	Short-term but high impact	Longer-term, less reach
Use Case	Quick stories, trending content	News, updates, detailed info

How to Create a Facebook Reel?

Creating a Facebook Reel is simple and can be done directly through the Facebook app or desktop. Follow these steps:

On Mobile:

Step 1.
Open the Facebook App: Launch the app and navigate to the Reels section by tapping the Watch icon or the Reels tab.

Step 2.
Tap the Camera Icon: Select “Create” to start recording or uploading video clips.

Step 3.
Record or Upload Content: Use your phone’s camera to record a video or upload pre-recorded clips.

Tip: Use 1080 x 1920 px (9:16) to avoid cropping or black bars on your Reel.

Step 4.
Edit Your Reel:

Add music, text, stickers, or effects.
Use features like speed adjustment, green screen backgrounds, and timers for countdowns.

Step 5.
Write a Caption: Provide a short description for your Reel to attract viewers.

Step 6.
Choose Audience Settings: Select who can view your Reel (public, friends, etc.).

Step 7.
Share Your Reel: Tap “Share Now” to publish immediately.

On Desktop:

Step 1. Open Facebook on your browser and navigate to your profile or business page.

Step 2. Access the Reels option and upload video clips from your computer.

Step 3. Edit the video using tools like text overlays, captions, and effects.

Step 4. Add a caption and select audience preferences before posting.

Editing Features Available:

Audio: Add music from Facebook’s library or your files.
Effects: Apply filters and visual enhancements.
Text & Stickers: Include text overlays or stickers for engagement.
Trimming: Adjust video length by trimming clips.

How to Post a Reel on Facebook?

Once your Reel is ready:

Step 1. Tap Next.

Step 2. Add a caption, hashtags, and choose your audience (public, friends, etc.).

Step 3. You can also tag people or add a location.

Step 4. Tap Share Now to publish.

If you’re managing a Facebook Page, you can post Reels via Meta Business Suite or your page’s tools.

Facebook Reels Sizes and Length

Reel Length:

Duration: 3 to 90 seconds.
Optimal Length: Shorter clips (10-30 seconds) often perform better for engagement.

Reel Size and Dimensions:

Resolution: 1080 x 1920 pixels (Full HD).
Aspect Ratio: 9:16 (vertical format).
File Size: Up to 4 GB.
Frame Rate: 24 to 60 FPS for smooth playback

Facebook Reel Ideas: Types of Reels Businesses Can Post

Facebook Reels offer businesses a creative way to engage with audiences, boost visibility, and drive action. Their short-form format helps grab attention, showcase products, and share valuable content.

1. Promote your products

Reels are a dynamic way to showcase your products or services using trending audio, visual effects, and eye-catching transitions.

Instead of a standard post, a Reel can highlight a product’s features, benefits, or unique elements in just a few seconds.

For example, Steve Madden used Reels to display its shoe collection with engaging visuals.

2. Tutorials and Educational Content

Providing value through quick how-tos or step-by-step guides helps position your brand as a helpful authority in your niche. Tutorials can also increase the chances of your content being saved and shared.

Example: Red Heart Yarns created a simple, visual crochet tutorial on how to make a heart, which not only taught a skill but also showcased their product (yarn) in action.

3. Behind-the-Scenes Videos:

People love to see the real people and processes behind a brand. Whether you’re packing orders, brainstorming as a team, or preparing for an event, behind-the-scenes Reels help build authenticity and trust.

Example: A small candle business showing how candles are hand-poured and labeled gives followers a deeper appreciation of the work involved and reinforces the brand’s care and quality.

4. Event Teasers

Generate buzz before product launches, sales, webinars, or events by sharing short teaser videos. Use captions or subtitles to ensure the message comes across even without sound.

Example: Teachable promoted an upcoming virtual event by using a minimalistic yet bold Reel that combined countdown-style graphics with a quick call to action.

5. Seasonal Content

Align your content with current seasons, holidays, or events. This helps keep your brand timely and top-of-mind, especially when paired with seasonal promotions or product drops.

Example: Starbucks highlights its seasonal beverages through visually appealing Reels. For instance, during the 2024 holiday season, they featured drinks like the Iced Gingerbread Oatmilk Chai and Chestnut praline Latte, etc, often accompanied by cozy visuals.

4 Game-Changing Tips to Make Your Facebook Reels Stand Out

Tip #1. Grab your audience’s attention right from the start

Start with an eye-catching visual or bold statement.
Example: A “before and after” shot or a surprising fact.

Tip #2. Use Trending Audio

Facebook offers a music library—use popular or trending songs to increase visibility.
Pro tip: Use audio from viral Reels to ride the trend wave.

Tip #3. Be Relatable

Use Authentic Voices – Feature real people or relatable storytelling to build trust.
Share Everyday Moments – Content that reflects real-life experiences resonates more.
Keep It Genuine – UGC-style Reels feel natural and help humanize your brand.

Tip #4. Build Deeper Bonds

Leverage Emotions – Use feelings like joy, nostalgia, or humor to make your content relatable and memorable.
Create Human Moments – Story-driven Reels help your audience connect with your brand on a personal level.
Leave a Lasting Impression – Emotional content sticks with viewers, making them more likely to engage and return.

Final Thoughts

Facebook Reels have transformed into a powerful tool for creators and brands to increase visibility and engage meaningfully with audiences. With their short-form format and built-in features, Reels provide a platform for creativity and quick story sharing.

To succeed, stay updated on trends, experiment with features, and showcase your personality. Whether promoting a product or sharing your passion, Reels can help you stand out.

So get creative, and start rolling—your next big moment could be just one Reel away.

Frequently Asked Questions

1. What are Facebook Reels?

Short, engaging videos (up to 60 seconds) that allow you to share creative content with your audience on Facebook.

2. How do I make a Facebook Reel?

Use the Facebook app to record or upload videos, add music, effects, and text, then share with your followers.

3. Can Facebook Reels go viral?

Yes! Reels have a wider reach beyond your followers, and trending content can quickly go viral.

4. Do Facebook Reels help with business growth?

Absolutely! Reels can increase brand visibility, attract new customers, and drive engagement.

5. How long can a Facebook Reel be?

Facebook Reels can be up to 60 seconds long.