Last Updated on March 5, 2025 by Himanshu Rawat

If you want to run an online store without worrying about inventory or shipping, dropshipping is the way to go. It’s a great option for entrepreneurs looking to dive into eCommerce with minimal upfront costs.

With Wix, setting up your dropshipping store is a breeze. The platform is easy to use, and you can quickly integrate with top dropshipping services. In this post, we’ll guide you through starting your dropshipping business with Wix, step by step. Let’s get started!

What is Dropshipping and How it works with Wix?

Before we dive into how to start dropshipping with Wix, let’s quickly review what dropshipping is and why it’s a great business model for aspiring entrepreneurs.

Dropshipping is a business model where the store owner sells products without holding inventory, instead having suppliers ship directly to customers. This reduces upfront costs and eliminates inventory management.

How does dropshipping work with Wix?

Learn how dropshipping works with Wix: from customer orders to automatic forwarding to suppliers, and seamless fulfillment with direct shipping to your customer.

• Customer Order:  A customer browses your Wix-powered online store and places an order for a product they want to purchase. The order is processed just like any regular eCommerce transaction, with the customer providing their payment and shipping details.
• Order Forwarding: Once the order is placed, the details, including the product information and the customer’s shipping address, are automatically forwarded to your selected dropshipping supplier through the integrated dropshipping app on Wix. This step eliminates manual effort and speeds up the process.
• Fulfillment: After receiving the order details, the supplier takes over. They process, package, and ship the product directly to the customer. 

The supplier handles the entire fulfillment process, ensuring the product reaches the customer quickly and efficiently, without you having to deal with inventory or shipping logistics.

How to Set Up Your Wix Store for Successful Dropshipping

Setting up a Wix store for dropshipping can be a streamlined and effective way to sell products without holding inventory. Here’s a step-by-step guide to get you started:

Step 1. Create Your Wix Account

• If you don’t have a Wix account, go to Wix.com and sign up.
• Select a plan that includes eCommerce functionality (e.g., Business Basic or higher).

Step 2. Choose a Template

• Wix offers various eCommerce templates designed for dropshipping. Browse and pick a template that suits your niche and business style.
• Customize the design to fit your branding (colors, fonts, logos, etc.).

Step 3. Set Up Your Store

Add Products: You can manually add products or integrate with dropshipping suppliers.

• To manually add products, go to your store dashboard > Products > Add New Product.

Create Categories: Organize your products into categories like “Best Sellers,” “New Arrivals,” etc., for easier navigation.

Add Product Details: Provide a clear description, product images, and pricing for each item.

Step 4. Set Up Dropshipping Integration

To automatically source and fulfill products, integrate with a dropshipping platform. 

Some popular Wix dropshipping apps include:

• Modalyst: Connects you to suppliers and automates order fulfillment.
• Spocket: Offers US and EU suppliers with faster shipping times.
• Oberlo (via Shopify): If using Shopify, you can sync your Wix store via third-party tools, but Wix supports native apps too.

Steps for integration with Modalyst:

• Go to Wix App Market.
• Search for Modalyst and click “Add to Site.”
• Create a Modalyst account and sync your Wix store with it.
• Browse Modalyst’s suppliers, choose products, and import them to your Wix store.
• Adjust pricing and shipping rules.

Step 5. Set Up Payments

• In the Wix dashboard, go to Accept Payments to configure your payment methods.
• You can accept payments via PayPal, credit/debit cards, Stripe, and other options depending on your location and customer preferences.
• Make sure you choose a payment gateway that is compatible with dropshipping to ensure smooth transactions.

Step 6. Configure Shipping Settings

• Define your shipping rules by going to the Shipping & Tax section in your Wix dashboard.
• Set shipping options based on the regions you serve (e.g., free shipping, flat rates, or real-time carrier rates).
• Keep in mind that dropshipping suppliers handle the shipping, but you need to communicate the expected delivery times clearly on your site.

Step 7. Set Up Tax Rules

• Depending on your country, configure tax settings for your store.
• Wix provides options to automatically calculate taxes based on your store’s location and customer location.

Bonus Tips: 

• Customer Support: Set up automated responses or live chat for customer service.
• Automated Emails: Set up email templates for order confirmations, shipping updates, and abandoned cart reminders.

Why Choose Wix for Dropshipping: Key Benefits for Your Online Business

Choosing Wix for dropshipping offers a range of benefits that make it a strong contender for launching and managing an online business. Here are the key reasons to consider Wix for your dropshipping needs:

Ease of Use

• Wix provides a drag-and-drop website builder with over 120 customizable templates, enabling users to create professional stores without coding knowledge.
• AI tools assist in creating product descriptions and optimizing store design.

Low Startup and Overhead Costs

• Through integrations with platforms like Modalyst and Spocket, Wix allows access to millions of high-quality products from vetted suppliers, including branded items and local vendors for faster shipping.
• The flexibility to offer diverse products ensures adaptability to market trends

Extensive Product Selection

• With integrations like Modalyst and Spocket, you can source products from millions of high-quality suppliers, including name brands and independent labels.
• Broad product options allow you to curate unique offerings and pivot easily if certain items don’t sell well.

 Automation Features

• Wix automates inventory management, order routing, and tracking, reducing manual workload and enabling efficient scaling.
• Orders are automatically forwarded to suppliers for fulfillment, streamlining operations.

Global Reach and Flexibility

• You can manage your store from anywhere with internet access and sell to a global audience.
• Local supplier partnerships enable faster shipping options in regions like the US and Europe, enhancing customer satisfaction.

Integrated Marketing Tools

• Wix provides built-in SEO tools, email marketing features, and social media integrations to help drive traffic and boost sales
• Expand sales channels by integrating with platforms like Amazon or Facebook directly from your Wix dashboard

Overall, Wix combines user-friendly tools, automation, cost efficiency, and scalability into one platform, making it an excellent choice for dropshipping businesses.

Is Wix Dropshipping Still Profitable in 2025? Here’s What You Need to Know!

Yes, Wix dropshipping can still be profitable in 2025, but like any business model, it depends on how effectively you manage key aspects. The eCommerce landscape continues to evolve, and with the right strategies, Wix dropshipping can provide solid opportunities.

Here are some insights into the profitability of Wix dropshipping:

Profit Margins

• Dropshipping profit margins are generally higher than traditional retail, offering a more profitable model for certain businesses.
• Profit margins can vary significantly based on the niche and products. For example, fashion and apparel can have margins up to 50%, while electronics might be around 20%.

Product Selection

• Choosing profitable niches is crucial. Popular and profitable categories include fashion, electronics, home and garden, toys, and print-on-demand products.
• The global dropshipping market is growing rapidly, projected to reach $476.1 billion by 2026.

Marketing Strategy

• Effective marketing is essential for driving sales and profitability. Wix provides tools for managing ads and promotions directly from your dashboard.
• A well-executed marketing strategy can significantly impact your store’s visibility and conversion rates.

Operational Efficiency

• Wix offers automation tools for inventory management and order fulfillment, which helps reduce operational costs and improve efficiency.
• Streamlining operations allows you to focus on growth strategies and customer service.

Cost Structure

• Wix provides affordable plans starting at $17/month, which is competitive compared to other platforms like Shopify
• Additional costs include marketing expenses and potential fees from dropshipping platforms.

In summary, Wix dropshipping can be profitable if you:

• Choose the right products and niches.
• Implement effective marketing strategies.
• Efficiently manage operations using Wix’s tools.
• Keep costs under control by balancing expenses with revenue growth.

Success in dropshipping with Wix depends on how well you execute these strategies and adapt to market conditions.

Conclusion

In conclusion, Wix dropshipping remains a profitable option in 2025 if approached strategically. By selecting the right products, utilizing Wix’s user-friendly tools, and implementing effective marketing, you can maximize profitability. With low startup costs and automation features, Wix offers a scalable platform to grow your dropshipping business. Success depends on choosing the right niche, managing operations efficiently, and staying adaptable to market trends.

Frequently Asked Questions

1. Will Wix dropshipping be profitable in 2025?

Yes, Wix dropshipping can be profitable if you choose the right products, use effective marketing strategies, and automate operations. Profit margins typically range from 15% to 30%, depending on your niche and product selection.

2. Can I sell internationally with Wix dropshipping?

Yes, Wix allows you to sell globally, with integrations that offer local supplier partnerships for faster shipping in regions like the US and Europe, ensuring a smooth international fulfillment process.

3. Is Wix dropshipping legal?

Yes, Wix dropshipping is legal as long as you comply with local laws, obtain necessary licenses, pay taxes, and ensure your suppliers provide legal products.

4. Can I integrate any dropshipping supplier with my Wix store?

Wix supports various dropshipping apps like Modalyst and Spocket, allowing seamless product import, inventory management, and order processing directly from your dashboard. Choose suppliers that integrate with Wix for smooth operations.

5. How can I handle returns and refunds for dropshipping?

To handle returns and refunds, create a clear policy that aligns with your suppliers’ return procedures. Provide simple instructions for customers on how to return products and get refunds.