How to get Followers on Facebook: A Complete Guide for 2025

Last Updated on April 21, 2025 by Himanshu Rawat

Despite the emergence of platforms like Instagram and TikTok, Facebook continues to be an effective tool for reaching a broad and diverse audience and remains one of the most popular social media platforms worldwide, boasting over 3 billion monthly active users. 

Growing your followers on Facebook can significantly enhance your reach, whether you’re using your page for personal branding, business, or connecting with a community. In this blog, you’ll find a comprehensive guide on how to get more followers on Facebook, whether you’re just starting or looking to boost your presence.

Ensure You Have a Facebook Page or Professional Mode

Before you begin working on your follower growth strategy, ensure that you have either a Facebook Page or Professional Mode activated on your profile. 

Facebook Pages are essential for businesses, brands, and creators because they provide analytics, advertising tools, and other features designed to enhance audience engagement. 

If you’re an individual looking to gain followers for personal branding or your passion project, activating Professional Mode on your profile is a great alternative. It gives you access to similar features as a Page without needing to create a separate one.

Set up your Facebook Business Page:

• Log in to Facebook: Use the account that manages the page you want to convert.
• Go to Your Facebook Page: Navigate to the page you wish to change.
• Edit Page Settings: Click on the “Edit Page” button at the top right of the page.
• Basic Information Tab: Select the “Basic Information” section from the left sidebar.
• Change Category: In the “Category” section, choose “Local Businesses and Places” or another relevant category that fits your business type.
• Save Changes: Scroll down and click on the blue “Save Changes” button.

For Switching to Professional Mode:

• Log in to Your Account: Access your personal Facebook profile.
• Access Profile Settings: Click on your profile picture or name at the top of the homepage.
• Edit Profile: Click “Edit Profile” from the dropdown menu.
• Switch to Professional Mode: Find and select “Turn on Professional Mode.”
• Select Your Category: Choose your professional category (e.g., artist, creator).
• Customize Information: Fill out any additional information about yourself that you want displayed.
• Adjust Privacy Settings: Modify privacy settings according to your preference.
• Save Changes: Click “Save” or “Finish” to activate Professional Mode.

Optimize Your Facebook Page or Profile

After setting up your Facebook page, ensure that it is optimized for both aesthetics and functionality. With high competition on Facebook Pages, it can be challenging to capture a follower’s attention and encourage them to follow your content. 

Since the first impression is crucial, it’s important to stand out. This includes:

• Profile and Cover Photos: Use clear, professional images that represent your brand or identity.
• About Section: Write a compelling and concise description of what you do, including relevant keywords that potential followers might search for.
• Contact Info: Make sure your contact information is visible and accessible for anyone interested in collaborating or learning more about you.
• Link to Your Website: If you have a website or blog, link it in your profile. This allows visitors to easily explore more of your content outside Facebook.

Post consistently to get Followers on Facebook

Regular posting keeps your audience engaged and helps attract new followers. Aim for a consistent schedule that aligns with when your audience is most active, as identified through Facebook Insights

• Consistency is key: Regular posting keeps your content visible and relevant in your audience’s feed.
• Create a content calendar: Plan and schedule posts ahead of time to maintain a steady flow of content.
• Avoid overwhelming followers: Find a balance in your posting frequency to prevent over-saturation.
• Post at least a few times a week: Ensure consistency without posting too often.
• Experiment with frequency: Test different posting schedules to see what works best for your audience.
• Build anticipation and trust: Consistent quality posts help foster engagement and increase follower retention.

Share Authentic, Conversation-Starting Content

Sharing authentic and relatable content is a powerful way to engage your audience and build a deeper connection. People connect more with content that feels real and personal. Showing your true self, whether as an individual or business, humanizes your brand and fosters trust. 

Here are strategies for creating authentic, conversation-starting content:

1. Share Personal Stories and Behind-the-Scenes Moments

• Build relatability: Share personal stories or behind-the-scenes moments to connect with your audience and show the real you.
• Humanize your brand: Authenticity, through personal anecdotes or glimpses of your day, helps break the “corporate” barrier and fosters emotional connections.
• Build trust: Sharing real moments builds transparency, which helps establish trust and create long-term relationships with your audience.

2. Reflect Your True Personality or Business Values

• Show your true self: Let your personality shine through your content to attract followers who resonate with you.
• Align with your values: Share content that reflects your core values, like sustainability or community, to connect with like-minded followers.
• Be consistent: Maintain a consistent tone and voice to reinforce your brand identity and keep your audience engaged.

3. Create Content That Invites Conversation

• Ask open-ended questions: Encourage followers to share their thoughts or experiences with questions like “What’s your goal this year?”
• Run polls or quizzes: Use polls and quizzes to create fun and easy engagement.
• Share interesting facts: Post trivia or surprising facts to spark discussions and interactions.

4. Encourage Engagement Through Comments

• Prompt comments: Ask followers for their opinions or thoughts to encourage more comments.
• Create a community: Foster a space where followers feel comfortable interacting with you and each other.

5. Boost Engagement for More Visibility

• Increase visibility: More engagement leads to higher visibility on Facebook’s feed algorithm.
• Encourage shares: Ask followers to share content they find valuable to extend your reach.
• Use multimedia: Add visuals like images and videos to make your posts more engaging and shareable.
• Leverage Facebook Ads: Use Facebook Ads to target specific audiences and amplify your reach, driving more engagement and visibility for your content.

Lean Into reels (Short-Form Content)

Facebook Reels are short, vertical videos designed to capture attention quickly. They’re similar to Instagram Reels or TikTok videos and are one of the best ways to reach new followers due to their high discoverability.

Reels are given priority by Facebook’s algorithm, so experimenting with them can help you expand your reach. Share content that is quick, engaging, and easy to consume, such as tutorials, funny clips, or behind-the-scenes footage.

Experiment with All Facebook Features

Facebook offers a variety of features, such as Stories, Live videos, Groups, and Events, that can enhance audience engagement and broaden your reach. By diversifying your content through these tools, you can connect with different segments of your target audience. Here’s how:​

• Facebook Stories: These short-lived, real-time posts are ideal for sharing updates, behind-the-scenes moments, or quick insights, keeping your audience engaged with timely content.​
• Live Videos: Hosting live streams allows real-time interaction with your followers. Use Live videos for Q&A sessions, product demonstrations, or live events to foster a deeper connection with your audience.​
• Groups: Creating or participating in Facebook Groups enables you to engage with communities interested in your niche, facilitating discussions, sharing knowledge, and building a loyal following.​
• Events: Organizing events on Facebook provides opportunities for followers to interact with you, whether online or in person, enhancing community building and engagement.

Maximize Engagement with Strategic Posting and Facebook Groups

Post at Optimal Times: 

• Knowing the right time to post is crucial for maximizing engagement. Facebook’s algorithm favors content with higher engagement, so posting when your audience is most active increases the chances of your content being seen and shared. 
• Experiment with different times of the day and use Facebook Insights to track when your followers are most engaged.

Join and Create Facebook Groups: 

• Facebook Groups provide a great platform for connecting with like-minded individuals. Join relevant groups within your niche to engage in conversations, offer valuable insights, and share your content when appropriate. 
• Alternatively, creating your group helps build a community around your brand, encouraging more frequent engagement and fostering deeper connections with followers.

Engage with Your Community

• Respond to comments: Actively reply to comments on your posts to show appreciation and build a connection with your followers.
• Engage in conversations: Participate in discussions by asking questions or providing thoughtful responses to encourage further interaction.
• Show appreciation: Acknowledge your followers’ support by thanking them or highlighting their contributions, making them feel valued.
• Foster trust: Consistent engagement helps build trust and loyalty among your audience, strengthening your community.
• Encourage sharing: When followers feel valued, they are more likely to share your content with their networks, expanding your reach.

Create and Share Video Content

• Use Facebook Live: Host real-time sessions to engage with your audience, answer questions, and showcase products or services.
• Post short-form videos: Share quick, attention-grabbing videos on Facebook Stories or Reels to capture interest and encourage interaction.
• Share educational tutorials: Create informative video tutorials or how-to content to provide value and establish authority in your niche.
• Tell a story: Use videos to tell a compelling story that resonates with your audience, fostering an emotional connection.
• Boost engagement: Video content tends to receive more likes, comments, and shares than static images or text-based posts, increasing your reach.

Get Tagged by Customers

User-generated content can help you grow your followers. Encourage your customers or followers to tag you in their posts. You can run campaigns where followers share their experiences with your product or service in exchange for a shoutout or a chance to win a prize. 

This not only increases engagement but also helps you reach a broader audience as their networks see your brand.

Offer Incentives Like Giveaways or Coupons

People love free stuff! Running giveaways, contests, or offering exclusive coupons is a great way to attract followers.

• Offer free stuff: People are attracted to giveaways, contests, and exclusive coupons, making them a great way to draw attention.
• Encourage engagement: Ask users to like, comment, and share your post to participate in the giveaway, boosting engagement.
• Increase visibility: Promoting giveaways on Facebook helps your content reach a broader audience, including the followers of participants.
• Build excitement: Giveaways create buzz around your brand, generating excitement and encouraging followers to spread the word.
• Gain more followers: By offering valuable incentives, you can increase your followers and expand your reach.

Partner with Other Creators and Brands

Partnering with creators, influencers, or brands can expand your reach by introducing your page to a fresh audience. Seek collaborators who share similar brand values or target a similar demographic. 

You can work together on joint content, events, or promotions. By tapping into each other’s follower base, both parties can gain greater visibility and attract new followers.

Leverage Hashtags and Influencer Shoutouts for Greater Reach

Use Hashtags Strategically:

• Research relevant hashtags: Identify trending and niche-specific hashtags that resonate with your target audience to increase content visibility.
• Limit the number of hashtags: Use 3-5 relevant hashtags per post to avoid clutter and maintain focus.
• Create a branded hashtag: Develop a unique hashtag for your brand or campaign to encourage user-generated content and engagement.

Collaborate with Influencers for Shoutouts:

• Choose aligned influencers: Partner with influencers whose audience matches your target demographic and who share your brand values.
• Collaborate on engaging content: Work with influencers on posts, shoutouts, or campaigns that encourage their followers to check out your page.
• Measure success: Track the performance of influencer collaborations by monitoring follower growth, engagement, and overall reach.

Cross-Promote Your Facebook on Other Channels

Share your Facebook link on other social media: Promote your Facebook page on platforms like Instagram, Twitter, and LinkedIn to encourage followers from those channels to follow you on Facebook.

Add Facebook link to your website: Place a link to your Facebook page on your website or blog, making it easy for visitors to find and follow you.

Use email marketing: Include a link to your Facebook page in email signatures, newsletters, or campaigns to encourage your email subscribers to connect with you on Facebook.

Consistent Engagement is Key to Growing Your Facebook Following

Ultimately, the key to gaining followers on Facebook lies in consistent engagement. Post regularly, interact with your followers, and continually provide valuable content that resonates with your audience. The more effort you put into building genuine connections, the more likely you are to grow your Facebook following authentically and sustainably.

By following these strategies and staying patient, you’ll steadily grow your Facebook following and build a loyal community around your brand or personal identity.

Frequently Asked Questions

1. How can I increase my Facebook followers quickly?

Consistent posting, engaging with your audience, using targeted ads, and collaborating with influencers are effective ways to grow your Facebook following quickly.

2. What type of content should I post to attract more followers on Facebook?

Share a mix of engaging, authentic content, such as personal stories, educational videos, behind-the-scenes glimpses, and interactive posts like polls or quizzes.

3. How often should I post on Facebook to gain followers?

Posting consistently, at least 3-4 times a week, is important. Experiment with timing to find when your audience is most active and engaged.

4. Should I use Facebook Ads to gain followers?

Yes, Facebook Ads can be a great way to target a specific audience, increase your visibility, and attract followers faster, especially when combined with organic content.

5. How do I engage with my followers to encourage more interaction?

Respond to comments, host giveaways, ask open-ended questions, create engaging video content, and be active in Facebook Groups to keep the conversation going and encourage more interaction.