TikTok is one of the biggest social media platforms right now, and it’s a great place for Etsy sellers to reach new customers. If you’re on Etsy and want to get your products in front of more people, connecting your Etsy shop to TikTok is a smart move. In this post, we’ll show you how to link your Etsy shop to TikTok and start promoting your products in fun and creative ways.

Why should you connect Etsy to TikTok Shop?

TikTok isn’t just for fun videos—it’s also a great place to sell your products. Here’s why you should connect your Etsy shop to TikTok:

1. Reach more people: TikTok has over 1 billions monthly active users globally, especially younger people who love discovering new products. Connecting your Etsy shop helps you reach this crowd.
2. Show your products in fun ways: TikTok is all about creative videos. You can make fun, short videos that show off your products in a way that grabs attention.
3. Increase your sales: By linking your Etsy shop to TikTok, you can drive more people to your shop, making it easier to get more sales.
4. Make shopping easy: TikTok now lets people shop directly through videos. If you connect your Etsy shop, users can buy your products without leaving the app.

Connecting your Etsy shop to TikTok is an easy way to get more eyes on your products and make shopping simple for your followers.

How to Prepare Before Connecting Etsy to TikTok?

Before you link your Etsy shop to TikTok, here’s what you need to do:

Make sure your Etsy shop is ready: Make sure you have your products listed with good photos and clear descriptions. You want your shop to look nice and professional.

Create a TikTok Business Account:

• Open the TikTok app and go to your profile.
• Tap the three dots in the top-right corner to open settings.

• Scroll down and tap “Manage Account” or “Account”.

• Tap “Switch to Business Account.”

• Pick a category that fits your Etsy shop, like “E-commerce” or “Retail.”
• Add your business info, like your profile picture and a short description of what you sell.

Make your Etsy listings look good: Make sure your product titles and descriptions are clear and easy to understand. This will help people find your shop.

Think about what TikTok videos to make: TikTok is all about fun, short videos. Think about how you can show off your products in a fun and creative way.

Check TikTok’s rules: Make sure your shop follows TikTok’s rules for selling. They might have some guidelines on what you can and can’t sell.

Steps to Connect Etsy to TikTok Shop

1. First, make sure you have a TikTok business account. If you don’t, switch your TikTok account to a business one. This helps you use all the cool tools for businesses.
2. Open your TikTok app and tap the three dots in the top right corner. Find and tap “Business Center.”
3. Connect Your Etsy Shop :
   • In the Business Center, find the “TikTok Shop” section.
   • Tap “Connect Shop” and select Etsy from the options.
   • Log in to your Etsy account to connect it to TikTok.
4. Verify Your Etsy Shop
   • TikTok might ask you to confirm that your Etsy shop is yours. Just follow the steps to verify it.
5. After connecting your Etsy account, you can sync your Etsy products with your TikTok Shop. This means your Etsy items will show up in your TikTok Shop.
6. Now that your Etsy shop is connected, you can make ads on TikTok to show off your products. Use the TikTok ad tools to create fun videos that promote your Etsy shop.
7. You’re all set! Start sharing videos and selling your Etsy products directly on TikTok. Your followers can shop your products right from your TikTok page!

Related Article: How to get TikTok Shop

How to Promote Etsy Products on TikTok?

• Make Fun and Creative Videos: TikTok is all about having fun! Show your Etsy products in cool ways. You could do unboxing videos, show how to use your products, or even share a sneak peek of how you make them. Just keep it fun and creative.
• Use Trending Hashtags and Challenges: TikTok has lots of trends and challenges. Join in by using popular hashtags or sounds. This helps more people see your videos and discover your Etsy shop.
• Post Regularly: Try to post a few times a week. The more you post, the more people will see your products. It helps keep your shop on their mind!
• Team Up with Influencers: Find TikTok creators who match your brand and ask them to promote your products. They don’t need to have millions of followers—micro-influencers with smaller followings can still help get the word out.
• Add Your Etsy Link: Make sure your Etsy shop link is easy to find on your TikTok profile. You can also add the link in your video captions or comments so people can easily check out your shop.
• Run TikTok Ads: If you want to reach more people, try TikTok ads. You can promote your Etsy shop directly through TikTok’s ad platform and target people who might be interested in your products.
• Show Off Your Best Products: Focus on the items that sell the most or are your bestsellers. Let people know what makes them special and why they should buy them.
• Encourage Customers to Share Videos: Ask your customers to make videos showing your products and tag you. This helps spread the word and shows other people how great your products are.

Tips for Boosting Sales on TikTok

• Post Regularly: The more you post, the more people will see your products. Try to post 2-3 times a week. This helps you stay in front of your audience.
• Make Fun and Interesting Videos: Start your videos with something exciting to grab attention. Show how your products work, what makes them special, or how they can help people.
• Show Behind-the-Scenes: People like to see how things are made. Share videos of you creating your products or packing orders. It helps people feel connected to your brand.
• Ask Customers to Share Videos: Ask your customers to make videos of them using your products. You can repost these videos on your account. It builds trust and shows your products in real life.
• Join Trends: TikTok is full of fun trends! Use trending sounds or challenges in your videos. This helps more people see your content.
• Use Hashtags: Hashtags help people find your videos. Use hashtags like #EtsyFinds, #Handmade, or #TikTokMadeMeBuyIt to reach the right people.
• Host a Giveaway: Everyone loves free stuff! Run a giveaway where people can win one of your products. Ask them to like, comment, or share your video to enter. This helps you get noticed.
• Collaborate with Influencers: Work with influencers who share your target audience. They can help promote your products and get you more customers.
• Tell People What to Do: Always remind people to check out your Etsy shop! Add a simple call-to-action like “Tap the link in my bio to shop!” to your videos.
• See What Works: Pay attention to which videos get the most views and likes. Create more videos like those to keep your audience interested.

The Bottom line

Connecting your Etsy shop to TikTok is a great way to reach more people and boost your sales. TikTok is perfect for showing off your products in fun and creative ways. By posting often, joining trends, and talking to your followers, you can build a loyal audience for your Etsy shop.

Just have fun with it! TikTok is all about being real and creative. If you do it right, it can help your Etsy business grow!

FAQ – Connect Etsy to TikTok Shop

Can you add your Etsy shop to TikTok?

Yes, you can connect your Etsy shop to TikTok! This allows you to showcase your products on TikTok and reach a larger audience.

Can I sell my Etsy products directly on TikTok?

While you can’t sell Etsy products directly on TikTok right now, you can use TikTok to promote your Etsy shop and drive traffic to it, helping you make more sales.

How do I link my business to TikTok?

To link your Etsy shop to TikTok, you need to set up a TikTok Business Account, connect it to your Etsy shop, and start promoting your products. This will let you run ads and interact with potential customers.

Is a business account required to link Etsy to TikTok?

Yes, you need a TikTok Business Account to connect your Etsy shop. A personal account won’t give you the features needed to promote your products effectively.

Do I need to register my business on TikTok?

Yes, to link Etsy to TikTok and access all the features for promoting your shop, you’ll need to register for a TikTok Business Account. This helps you set up ads, track performance, and more!