With over 500 hours of video uploaded to YouTube every minute, getting your content noticed can be a challenge. Posting at the right time can help your video get more views and interactions. This is important because YouTube’s algorithm promotes videos that get early engagement, like views and likes, shortly after being uploaded. By posting when your audience is most active, you can increase the chances of your video being seen. In this blog, we’ll explore why timing matters, share tips on finding the best time to post, and how this can help grow your channel.

Why Does Posting Time Matter on YouTube?

Posting at the right time can make a big difference in how your video performs. YouTube’s algorithm looks at early engagement, like how many views, likes, and comments your video gets soon after it’s uploaded. Videos that perform well in the first few hours are more likely to be recommended to other viewers, which can lead to even more views.

Timing also matters because of your audience’s behavior. People tend to watch YouTube at certain times of the day, such as during breaks, in the evening, or on weekends when they have more free time. By posting when your audience is most active, you increase the chances of your video being seen and interacted with right away.

In short, posting at the right time helps you get more views, engage with your audience, and grow your channel faster.

When is the Best Time to post on Youtube?

To get the most out of your YouTube videos, you need to know the best time to post on YouTube. While there’s no one-size-fits-all answer, analyzing general trends and testing at different times will help you optimize your posting strategy.

General Guidelines for Posting on YouTube:

• Avoid Low-Performance Times: Early mornings (1 AM to 6 AM) and late evenings (9 PM on Sundays) tend to show lower engagement.
• Weekdays: Aim for posting between 2 PM and 4 PM. This is when many users are winding down at work or taking a break.
• Weekends: Post later in the morning or early afternoon for the best results.
• Peak Times: Some creators have found success posting at 11 PM on Mondays and Thursdays.

Best Times to Post on YouTube by Day

• Monday: 3 PM to 5PM
• Tuesday: 11 AM to 2 PM
• Wednesday: 2 PM to 4 PM
• Thursday: 3 PM to 6 PM
• Friday: 12 PM to 3 PM
• Saturday: 1 PM to 4 PM
• Sunday: 11AM to 2 PM

Best Time to post on Youtube on Monday: 5 p.m.

On Mondays, 5 p.m. is the sweet spot for posting. You can also aim for 11 p.m. if you’re targeting late-night viewers or 3 p.m. for some earlier activity.

Best Time to post on Youtube on Tuesday: 2 p.m.

Tuesday’s peak time is 2 p.m., followed by 11 a.m.. This gives you a great opportunity to reach your audience during their afternoon breaks or early afternoon downtime.

Best Time to post on Youtube on Wednesday: 9 a.m.

On Wednesdays, 9 a.m. proves to be the most productive time, with 2 p.m. and 4 p.m. also being solid options.

Best Time to post on Youtube on Thursday: 6 p.m.

For Thursday, 6 p.m. is the best time to catch viewers as they begin winding down for the evening. Follow up with 3 p.m. or 9 a.m. for additional good slots.

Best Time to post on Youtube on Friday: 3 p.m.

Friday sees a significant spike in views, with 3 p.m. being the most optimal time to share your content. If you miss that slot, 4 p.m. is still a good option to catch viewers heading into the weekend.

Best Time to post on Youtube on Saturday: 4 p.m.

While weekends are generally slower for YouTube, 4 p.m. on Saturdays still sees a good level of engagement. If you’re posting on Saturdays, late afternoon is your best bet.

Best Time to post on Youtube on Sunday: 11 a.m.

Sundays are slow overall, but 11 a.m. is a great time to post. 2 p.m. and 3 p.m. can also work, though views start to taper off after that.

Best and Worst Days to Post on YouTube

The best day to post on YouTube is Friday. Thursday and Wednesday are also good for getting more views. Try not to post on weekends, especially Sunday, since fewer people are active then.

When is the Best Time to Post YouTube Shorts?

Posting YouTube Shorts at the right time matters too. The best time is Friday between 3 p.m. and 4 p.m. Other good times are 6 p.m. on Thursday and 2 p.m. on Tuesday. While Shorts might have a different audience, these times usually work well for both Shorts and regular videos.

Best Time To Post YouTube Shorts: By Industry

Your industry can greatly influence the ideal time to post. Knowing your audience and their behavior is essential. Here’s a breakdown of the best time to post YouTube Shorts for different industries:

1. Entertainment and Gaming

• Evenings (7 PM – 10 PM) when people are relaxing or on the way home from work.

2. Beauty and Fashion

• Morning (9 am-12 pm): A greater number of users tend to kick-start the day with beauty routines.
• Evening (6 pm-9 pm): This Time is aligned with the getting ready time for social events.

3. Education and Tutorials

• Mornings (7 a.m.–9 a.m): The morning and evening commutes, or even when people are getting up and starting the day, are when education content is most consumed.
• Evenings (6 p.m.–8 p.m): This could be for students or professionals looking to up-skill.

4. Food and Cooking

• Lunchtime (12 p.m.–2 p.m): People find inspiration for food at lunch.
• Evenings (6 PM to 8 PM): This is meal planning and preparation time.

5. Fitness and Health

• Mornings (6 AM to 9 AM): Targets early risers, many of whom are into fitness
• Evenings (5 PM to 7 PM): When everyone comes out of work and hits the gyms.

Note: These are general guidelines. The ideal time to post for your specific business may vary depending on the target audience or type of content.

How to Find the Best Time to Upload Video on YouTube?

To figure out the best time for your channel, use YouTube Analytics. Go to the Audience tab in YouTube Studio, and you’ll see when your viewers are most active. There’s a heat map called “When your viewers are on YouTube” that shows the best times to post based on your viewers’ activity.

How to find the Best Time to Upload Video on YouTube through Youtube Analytics:

• Log in to YouTube and go to YouTube Studio

• Click the Analytics tab to check how your channel is doing.

• Scroll to the “Audience” section to see a heat map showing when your viewers are most active.

• Use this info to adjust your posting schedule to get more engagement.

Experiment and Optimize: Test new posting times from the data, and track their performance.

Additional Tips:

• Time Zones: If you have a global audience, consider different time zones to maximize reach.
• Analyze Video Performance: Look at video performance over different posting times to identify trends?.
• Test on a Regular Basis: What works as the best time to post is something that changes over time; hence, it needs continuous monitoring.

By utilizing YouTube Analytics and conducting A/B tests, you can fine-tune your posting strategy to achieve optimal results.

Final Thoughts

Posting at the right time is helpful, but it’s just one part of growing on YouTube. You also need to post regularly, make good content, use great thumbnails, and do YouTube SEO.

By using YouTube Analytics to plan your posting times, you can be more focused and effective in your strategy.

FAQ: Best Time to Post on YouTube

1. What time are most people on YouTube Shorts?

The best times to post YouTube Shorts generally align with peak social media usage. This typically includes mornings (7-9 AM), lunch breaks (12-3 PM), and evenings (7-10 PM). However, these times can vary based on your target audience and their specific behavior.

2. Can you create a YouTube Short from an existing video?

Yes, you can create a YouTube Short from an existing video. YouTube allows you to trim and edit longer videos into Shorts directly from the mobile app, making it easy to repurpose content.

3. Can YouTube Shorts be monetized?

Yes, YouTube Shorts can be monetized through the YouTube Partner Program. You can earn revenue through ads displayed between Shorts.

4. How long can a YouTube Short be?

A YouTube Short can be a maximum of 60 seconds long. This limit ensures that content remains brief and engaging.

5. How often should I be posting on YouTube Shorts?

The optimal posting frequency for YouTube Shorts depends on various factors, including your target audience, content creation capabilities, and overall content strategy. While consistency is key, aim for at least a few Shorts per week to maintain viewer engagement.