Last Updated on February 11, 2025 by Himanshu Rawat

Selling on Amazon can be highly profitable with the right strategy. It provides access to a global marketplace, allowing sellers to reach millions of customers. With easy setup, diverse product categories, and tools like Fulfillment by Amazon (FBA) for streamlined shipping, Amazon offers a powerful platform for businesses to scale and grow. This presents a valuable opportunity for you to succeed by starting to sell now.

Why Amazon Should Be Your Go-To Platform to Sell Online

Before selecting the best product to sell on Amazon, it’s essential to thoroughly understand the platform, analyze current trends, and assess the statistics. This will allow you to make informed decisions about which products will yield the highest profit potential.

• Sales Performance: In the third quarter of 2024, Amazon achieved net sales of almost $159 billion, exceeding the $143 billion reported in the same quarter of 2023.
• Impressive Growth: Amazon is one of the most visited websites globally and ranks as the fourth most popular site in the U.S. Its growth remains impressive, with over one billion new visitors in the past year. In December 2024, Amazon drew an impressive 3.81 billion visitors. 
• Amazon User Statistics: Amazon is believed to have over 310 million active users globally, though exact numbers are not publicly available as the company doesn’t disclose detailed user data. The platform’s user base continues to grow steadily, reinforcing its position as the leading online marketplace.
• Amazon Shopper Demographics: Amazon’s customer base is global and diverse, with 52.13% of users being male and 47.87% female as of December 2024. The largest age group on Amazon is 25-34, making up about 30% of users, followed by those aged 35-44. Gen Z (18-24) users are the second-largest group of mobile shoppers, spending an average of 1-3 hours per week on Amazon.
• Income of Amazon Sellers: Have you ever wondered how much Amazon sellers make? On average, more than 30% of sellers earn between $1,000 and $10,000 per month. Nearly half of them generate between $10,000 and over $250,000 monthly, while the remaining sellers earn less than $1,000 per month. In 2023, the average annual sales for Amazon sellers reached $250,000 (Amazon, 2024).

15 Best Products to Sell on Amazon

Let’s dive into some of the top and most exciting business ideas to inspire you to select the ideal product to sell on Amazon and get your profitable journey started—here they are!

1. Electronics:

Electronics are consistently one of the top-selling categories on Amazon, driven by high demand and constant innovation. Popular items like smartphones, laptops, smartwatches, and smart speakers attract a large customer base. Competitive pricing, frequent discounts, fast shipping through Amazon Prime, and easy product comparison contribute to their popularity. Strong customer reviews further build trust and influence purchasing decisions. As technology evolves, electronics are expected to remain a major revenue driver for Amazon sellers.

Additionally, electronics tend to have strong customer reviews, which help boost trust and influence purchasing decisions.

2.  Organic Beauty & Personal Care: 

Organic Beauty & Personal Care is a profitable category on Amazon, with high demand for skincare, haircare, cosmetics, and wellness products. Items like makeup and grooming tools attract a wide range of customers, especially with the rise of natural and cruelty-free options. Competitive pricing, positive reviews, and effective marketing help sellers succeed, while Amazon’s FBA services simplify inventory management and shipping.

Seller Example- Carlyle 

3. Baby Products:

Baby products are a lucrative category on Amazon, with high demand for essentials like diapers, baby clothes, strollers, and feeding accessories. Parents often look for safe, high-quality, and reliable items for their babies, including organic products and educational toys. 

Sellers can succeed by offering competitive pricing, clear product descriptions, and maintaining positive reviews, while Amazon’s FBA services help with inventory and fast shipping.

4. Pet Supplies: 

The Pet Supplies category is consistently strong in e-commerce, with pet owners eager to buy products that keep their pets happy and healthy. As pets are seen as family members, customers are willing to invest in high-quality, tailored products.

From dog toys to pet grooming tools, the pet industry is booming, and Amazon is a great marketplace for reaching pet owners looking for high-quality products.

It is profitable to sell as: 

• Large and loyal customer base
• Pet products are often repurchased, ensuring repeat business
• Broad product variety (beds, collars, food, grooming)

5. Phone Accessories:

The Cell Phone & Accessories category is a major player in e-commerce, driven by constant releases of new phone models and accessories to meet customer demand. As smartphones become essential for communication, work, entertainment, and shopping, the demand for reliable and innovative products continues to grow.

The accessories category is a major player in e-commerce, driven by constant releases of new phone models and accessories to meet customer demand. As smartphones become essential for communication, work, entertainment, and shopping, the demand for reliable and innovative products continues to grow.

• Large consumer base, as almost everyone owns a smartphone
• The constant demand for new accessories with phone model updates
• High-profit margins with low production costs

6. LED Lights and Decorations:

LED lights and decorations are great products to sell on Amazon due to their versatility and growing demand for home decor, parties, and events. They appeal to a wide audience, especially with unique designs or eco-friendly options. Being energy-efficient, LED lights attract environmentally conscious buyers. There’s year-round demand, especially during holidays, and they’re easy and affordable to ship. Tapping into this market can be a profitable opportunity for Amazon.

7. Musical Instruments:

The Musical Instruments category is a unique niche in e-commerce, attracting both music enthusiasts and professionals. With the ongoing passion for music, there’s a steady demand for instruments, accessories, and related equipment. Additionally, as podcasts and video streaming become more popular, there’s a growing need for high-quality audio gear, including microphones, headphones, and mixers, to ensure clear sound and keep audiences engaged.

8. Arts, Crafts & Sewing:

The Arts, Crafts, and sewing category has grown as more individuals engage in crafting and DIY projects for fun and home decoration. Social media platforms like Pinterest and Instagram have fueled this trend, inspiring users with creative ideas and motivating them to purchase products that help them turn their creative visions into reality.

9. Eco-Friendly Household Products:

Eco-friendly household products, like biodegradable cleaners, reusable kitchen items, and sustainable home goods, are in high demand on Amazon. These products attract environmentally-conscious shoppers seeking greener alternatives. With Amazon’s extensive reach and FBA services, sellers can efficiently meet this growing demand.

10. DIY Craft Kits: 

DIY craft kits are a popular and profitable category to sell on Amazon. These kits, which include everything needed to create projects like jewelry, home decor, or art, appeal to crafters of all skill levels. As more people embrace crafting as a hobby, there’s a growing demand for all-in-one kits that make it easy and fun. With Amazon’s wide customer base and Fulfillment by Amazon (FBA) services, sellers can easily reach potential buyers and streamline inventory management.

11. Gaming Accessories: 

Gaming accessories are a highly sought-after category on Amazon, driven by the growing gaming community. Popular items include controllers, headsets, gaming keyboards, mouse pads, and gaming chairs. As gaming continues to expand across various platforms, the demand for high-quality accessories increases. By offering competitive pricing, reliable products, and leveraging Amazon’s Fulfillment by Amazon (FBA) services, sellers can efficiently cater to a broad audience of gamers looking to enhance their gaming experience.

12. Tools & Home Improvement:

The Tools & Home Improvement category remains a strong performer in e-commerce, as both homeowners and professionals frequently require tools and materials for repairs and projects. With the growing popularity of DIY culture, this category offers a variety of products that continue to see consistent demand.

13. Sports & Outdoors:

The Sports & Outdoors category is a top choice in e-commerce, as customers are always seeking products to improve their outdoor adventures or reach fitness goals. Demand for these items tends to rise during holiday seasons like summer and Christmas when outdoor activities are more popular and people are shopping for gifts.

14. Smart Home Devices:

From smart bulbs to thermostats and voice assistants, the smart home industry continues to grow. Products that make life more convenient, efficient, and secure are highly sought after. And also:

• Growth of the smart home market
• Regular product updates and new innovations
• Constant consumer interest in home automation

15. Kitchen Gadgets:

Innovative and practical kitchen gadgets, such as air fryers, vegetable choppers, and electric grills, continue to attract customers looking to simplify meal prep and cooking.

Why sell them?

• Strong demand for time-saving kitchen tools
• Rising interest in healthier cooking and alternative meal solutions
• Opportunity to capitalize on seasonal trends, such as holidays

Understanding Amazon’s Fees and Price Structure for Effective Selling

Here’s a detailed breakdown of each plan, along with other fees associated with selling:

Top Tools to Boost Sales and Find Profitable Products Over Time

1. Google Trends: 

Use Google Trends to identify popular product searches and track seasonal demand.

Tip: Focus on trends that show consistent interest over time rather than fleeting spikes.

2. Amazon Best Sellers: 

Amazon’s Best Sellers page highlights top-performing products across various categories.

Tip: Analyze product reviews to understand what customers love and what needs improvement. 

3. Social Media Insights: 

Platforms like Instagram, Pinterest, and TikTok can give real-time trends on what products people are talking about.

Tip: Monitor hashtags and influencer partnerships for emerging products.

4. Advertise:

Boost your visibility and sales by using eCommerce marketing strategies, such as cost-per-click (CPC) campaigns with Amazon Ads.

5. Analyze sales metrics:

As an Amazon seller, your Seller Central homepage offers a snapshot of your sales and units sold. For more detailed insights, you can explore the Sales Dashboard, which allows you to track performance and use data to refine your sales strategies.

Conclusion

The potential of selling on Amazon, emphasizes the platform’s global reach, ease of use, and powerful tools like Fulfillment by Amazon (FBA). It offers an overview of Amazon’s impressive sales performance, growth, and diverse user demographics. The blog provides insights into profitable product categories, such as electronics, organic beauty, baby products, pet supplies, and more. It also explains Amazon’s fee structure and different selling plans, guiding sellers in choosing the right plan based on their sales volume. Additionally, it suggests tools like Google Trends and Amazon Best Sellers to help sellers identify trending products and improve their sales strategies.

Frequently Asked Questions

1. What are the benefits of selling on Amazon?

Selling on Amazon offers access to a global marketplace, a diverse customer base, and tools like Fulfillment by Amazon (FBA) to streamline inventory management and shipping, helping businesses grow.

2. Is there a monthly fee for selling on Amazon?

Yes, the Professional Selling Plan costs $39.99 per month. The Individual Selling Plan has no monthly fee but charges a per-sale fee.

3. Can I sell internationally on Amazon?

Yes, Amazon allows you to sell in multiple countries through its global marketplaces, expanding your customer base.

4. Which selling plan should I choose on Amazon?

Choose the Individual Selling Plan if you sell less than 40 items per month, or the Professional Selling Plan if you sell more than 40 items per month and need access to advanced features like advertising and promotions.

5. How much can Amazon sellers make on average?

On average, 30% of Amazon sellers earn between $1,000 and $10,000 per month, while nearly half generate $10,000 to over $250,000 monthly.