Threads for Business: How to Leverage it for Growth in 2025

Last Updated on April 15, 2025 by Himanshu Rawat

With the rise of Meta’s Threads, businesses have a fresh opportunity to connect with audiences in a more conversational and community-driven way. Unlike other social platforms,

Threads emphasizes real-time discussions, authentic interactions, and a seamless integration with Instagram—making it a powerful tool for brands looking to build engagement and drive sales.

But how can businesses effectively use Threads to cut through the noise and maximize their reach?

Success on the platform isn’t just about posting frequently—it requires a strategic approach that aligns with how users interact on Threads. From crafting compelling conversations to leveraging influencer collaborations, businesses need to rethink their social media playbook.

In this guide, we’ll explore actionable strategies to help you:

Increase engagement by creating high-value, discussion-driven content
Build brand authority and credibility within your industry
Drive website traffic and conversions through strategic Threads marketing
Leverage Threads’ integration with Instagram for cross-platform growth

Whether you’re a small business owner, a marketer, or an entrepreneur, mastering Threads now can give you a competitive edge.

Why Threads Matters for Business Growth

Threads quickly gained momentum, amassing 100 million users within its first five days—making it one of the fastest-growing social platforms ever (The Verge).

Unlike Twitter, which has faced a decline in engagement due to platform changes and user dissatisfaction, Threads provides a fresh alternative for businesses seeking to reach and engage audiences more effectively (The Verge).

For brands and marketers, this shift presents an opportunity to establish themselves early on a rapidly growing platform. Threads allows businesses to create conversational and engaging content, leveraging its seamless connection with Instagram’s vast audience. As more users explore the platform, businesses can benefit from organic reach, community-building, and real-time interaction with their audience.

What makes Threads different?

Unlike Instagram, where visuals dominate, Threads thrives on text-based discussions, making it ideal for thought leadership, brand storytelling, and direct audience engagement. With its seamless Instagram integration, brands can instantly share content with an existing audience, reducing the friction of building a new following from scratch.

Case Study: How Nike Used Threads to Boost Engagement

Nike’s engagement strategies during the 2023 FIFA Women’s World Cup showcased innovative marketing and community-driven storytelling. The brand launched the “What The Football” campaign, celebrating female footballers worldwide who are transforming the game and inspiring fans through the power of sport (Hypebeast).

In addition, Nike collaborated with 13 partner federations to design unique National Team Collections, including kits and lifestyle apparel. These collections incorporated cultural and historical elements, ensuring that each country’s identity was boldly represented on and off the pitch (Equalizer Soccer).

Nike’s strategic marketing efforts during the tournament translated into significant brand exposure. Reports estimate that sports goods brands received a media return of $95 million, highlighting the effectiveness of Nike’s campaigns in driving engagement and visibility (LinkedIn).

While specific data on Nike’s use of Threads during the Women’s World Cup is unavailable, the brand’s overall digital engagement strategy—leveraging real-time conversations, cultural storytelling, and interactive content—illustrates the power of innovative marketing in major global events.

For brands looking to stand out, Threads presents a unique opportunity to foster community-driven engagement. The key? A well-planned content strategy that sparks conversations and builds brand loyalty.

Threads vs. X: Which Platform Wins for Business Marketing?

Since its launch, Threads has positioned itself as a direct competitor to X (formerly Twitter). While both platforms focus on text-based conversations, their approach to engagement, algorithm preferences, and user experience set them apart.

Algorithm & Content Discovery

Threads emphasizes chronological and interest-based content discovery, aiming to provide users with a more organic and timely experience. In contrast, X relies heavily on an algorithm-driven feed, which can sometimes prioritize viral content and paid promotions. This fundamental difference influences how users engage with content and how brands strategize their outreach on each platform (Social Media Today).

Advertising Opportunities

As of now, Threads operates without advertisements, allowing brands to engage with audiences without the competition of paid content. This ad-free environment presents a unique opportunity for organic reach and authentic interactions.

On the other hand, X has a well-established advertising model. In 2022, X generated approximately $4.73 billion in advertising revenue worldwide. However, projections indicate a decline, with revenues expected to drop to $2.7 billion by 2027 (Statista). This trend suggests that while X offers robust advertising tools, the platform is experiencing shifts that could impact future marketing strategies.

User Engagement and Growth

Threads has demonstrated significant growth since its inception, with reports indicating a steady rise in daily active users, even surpassing X in the U.S. market (Social Media Today). This surge presents businesses with a fresh and expanding audience. Conversely, X has faced challenges in maintaining user engagement, with fluctuations in active user counts and advertiser interest.

Instagram Integration

Threads’ biggest advantage is its direct link to Instagram, allowing brands to bring their followers over instantly, rather than starting from scratch like on X.

Key Features of Threads: What Makes It Unique?

Threads isn’t just another social platform—it’s designed to create seamless, real-time conversations while leveraging the power of Instagram. Here are the standout features that set Threads apart:

Seamless Instagram Integration – Unlike standalone platforms, Threads allows users to log in with their Instagram account, automatically carrying over their username, bio, and followers.
Text-Centric Posts with Media Support – While Instagram prioritizes images and videos, Threads supports up to 500-character text posts, along with photos, links, and videos up to 5 minutes long.
Ad-Free Experience (For Now) – Unlike X and Facebook, Threads currently operates without ads, making it a rare space for organic brand engagement
Threaded Conversations – The platform’s reply-first design encourages discussions rather than one-way broadcasting, making it a powerful tool for brands building community engagement.

Listen: Podcast on Threads for Business

Curious about how to market your business on Threads? This episode of Rocky Mountain Marketing dives into Threads’ latest ad rollout, who should be paying attention, and how brands can leverage the platform for success. Tune in for expert insights and actionable tips to maximize engagement and audience growth on Threads.

Is Threads the Right Platform for Your Business?

Threads has experienced remarkable growth since its launch in July 2023. Within 24 hours, the platform attracted 30 million users, and by Q4 2024, it reached approximately 275 million monthly active users. As of January 2025, Threads boasts over 320 million monthly active users.

This rapid expansion positions Threads as a significant player in the social media landscape. Determining whether it’s the right fit for your business depends on various factors, including your target audience, content strategy, and marketing objectives.

Here are the types of brands and creators that can benefit the most:

Content Creators & Thought Leaders – If your brand thrives on conversations and insights, Threads is perfect for you. Unlike Instagram, where visuals dominate, Threads allows deep, text-driven engagement that builds authority.
Brands Focused on Community Engagement – Businesses looking to create authentic discussions and customer-driven interactions will find Threads ideal. Since 60% of consumers prefer brands that engage in real conversations. Threads helps brands foster loyalty.
Companies Already Active on Instagram – With its seamless Instagram integration, brands can instantly transfer their audience from Instagram to Threads, making adoption effortless.

Watch: Should Your Business Be On Threads?

Not sure if Threads is the right platform for your brand? This video explores who should use Threads, how it compares to other social networks, and what businesses stand to gain. Watch now to see if it fits your marketing strategy!

The Future of Business Marketing on Threads

Threads is more than just another social platform—it’s a shift toward more authentic, conversation-driven marketing. With its seamless Instagram integration, real-time discussions, and growing user base, the platform is positioned to become a major player in social media marketing.

Brands that embrace Threads will have the advantage of early adoption, establishing their voice and community before the platform becomes saturated. The key isn’t just to post—it’s to participate.

Engage in discussions, respond to your audience, and craft a brand personality that feels human. Whether you’re a startup looking to make waves or an established brand seeking to enhance engagement, Threads offers a powerful space to create meaningful interactions.

Your audience is already talking—will your brand be part of the conversation? Join Threads now, craft your strategy, and position your business at the forefront of the next big social media wave.

FAQs About Using Threads for Business

1. Can I use Threads for my business?

Yes, you can! Threads is a great place to talk to your audience and show what your business is all about. You can share updates, promote your products, or just chat with your followers. It’s a more casual way to connect with people.

2. How to be successful on Threads?

To do well on Threads, try these tips:

Post often and keep it interesting
Talk to people who comment on your posts
Share fun or helpful content related to your business
Be yourself and let your brand’s personality shine
Join trending conversations when they make sense for you

3. Can I advertise on Threads?

Right now, you can’t run paid ads on Threads like you can on Instagram or Facebook. But you can still promote your business by posting useful, fun, or eye-catching content. Ads might come later, so it’s good to start building your presence early.

4. How to use Threads for business?

Here’s how you can use Threads in simple ways:

Share product updates or special deals
Answer customer questions
Post behind-the-scenes content
Start fun conversations to get people talking
Link to your website or shop in your bio

5. Is Threads good for business?

Yes, especially if you want to build a closer connection with your audience. It’s still a new app, but it’s growing fast. If your customers are already on Instagram, they’ll likely be on Threads too. It’s a great place to stand out and be seen.