How to Get Followers on Pinterest: A Complete Guide (2025)

Last Updated on April 23, 2025 by Himanshu Rawat

Pinterest is more than just a social media platform—it’s a powerful visual search engine that helps businesses, creators, and bloggers grow their brands, drive traffic, and increase engagement. With over 553 million monthly active users, Pinterest offers an incredible opportunity to attract a targeted audience and turn them into loyal followers.

Success on Pinterest doesn’t happen by chance. Unlike platforms where real-time engagement is key, Pinterest focuses on searchable, evergreen content. This means that strategic pinning, SEO optimization, and community engagement can lead to long-term growth—often for months or even years after you post.

If you want to gain more followers on Pinterest, you need a strategy that includes high-quality visuals, keyword optimization, audience engagement, and cross-promotion. This guide will walk you through proven methods to grow your Pinterest presence and attract a loyal, engaged following.

Want to grow your Pinterest followers quickly? A solid strategy with high-quality visuals, keyword optimization, and engagement is key. Learn proven techniques to boost your presence in this video:

Create High-Quality, Engaging Pins

Pinterest is a visual-first platform where high-quality, engaging pins are the key to success. Unlike other social media channels, Pinterest operates more like a search engine, prioritizing content that attracts attention and drives interaction.

 If your pins are visually appealing, well-optimized, and valuable to users, they are more likely to be repinned, shared, and discovered by a larger audience.

Poorly designed pins, on the other hand, tend to get overlooked. Blurry images, cluttered layouts, and weak messaging fail to capture interest, leading to low engagement. 

Since Pinterest’s algorithm favors content that generates interaction, the more your pins get saved, clicked, and repinned, the more visibility they gain. This creates a compounding effect—your best-performing pins can continue driving traffic to your profile and website long after they are posted.

Best Practices for Creating Engaging Pins

• Use high-resolution vertical images with a 2:3 aspect ratio (1000×1500 pixels) for the best visibility. Horizontal or square images don’t perform well.
• Add clear and readable text overlays to highlight key information, especially for tutorial-style or list-based pins. Use bold fonts and ensure they contrast well against the background.
• Maintain a consistent aesthetic that aligns with your brand. Use the same color palette, fonts, and visual elements to create a recognizable identity.
• Experiment with different formats like infographics, video pins, carousel pins, and idea pins to diversify your content and keep your audience engaged.
• Include a strong call to action (CTA) such as “Click to learn more,” “Save this for later,” or “Follow for more tips.”

Example: Canva’s Pinterest Strategy

Canva has mastered Pinterest marketing by designing branded, shareable, and SEO-optimized pins. Their Pinterest content consistently includes:

• Minimalist designs with clear messaging.
• Consistent brand colors and fonts, making their pins instantly recognizable.
• Keyword-rich descriptions that improve discoverability.

As a result, Canva has significantly increased its visibility, engagement, and traffic from Pinterest

Creating engaging Pins requires eye-catching visuals, compelling text overlays, and smart design choices. Learn how to design Pinterest Pins that get more clicks in this video:

Use Relevant Keywords and Hashtags to Boost Pinterest Visibility

Pinterest is more than just a social media platform—it’s a visual search engine. That means SEO (Search Engine Optimization) is critical for increasing your reach. Without the right keywords, your content may never appear in search results, limiting engagement and potential followers.

How to Optimize Your Pinterest Content for Search

• Use Long-Tail Keywords – Generic keywords like “DIY crafts” are too broad. Instead, use specific, audience-focused phrases such as “Easy DIY crafts for beginners” or “Affordable DIY craft ideas for home décor.” Long-tail keywords improve visibility and attract highly relevant users.
• Optimize Board Titles and Descriptions – Pinterest’s search algorithm prioritizes keyword-rich board titles and descriptions. Instead of a vague title like “Recipes,” go for something descriptive such as “Quick & Healthy 30-Minute Recipes.” Ensure board descriptions naturally incorporate keywords to enhance discoverability.
• Enhance Your Pinterest Bio – Your bio is another opportunity to improve search visibility. If you sell handmade jewelry, use phrases like “handcrafted silver jewelry” or “unique gemstone rings” to appear in more relevant searches.
• Use Hashtags Wisely – Although hashtags on Pinterest are less powerful than keywords, they still help categorize content. Use 3-5 targeted hashtags per pin to increase discoverability in niche searches.
• Pin Consistently with SEO in Mind – Pinterest favors fresh content. Posting regularly with optimized descriptions and keywords improves rankings, making your content more likely to appear in user feeds.

By strategically using SEO and hashtags, you can grow your Pinterest presence, attract engaged followers, and increase conversions.

Example: Etsy Sellers’ SEO Strategy

Many Etsy shop owners use highly specific keywords in their pin descriptions. Instead of just writing “gold earrings,” they optimize for search-friendly phrases like “handmade gold hoop earrings for everyday wear.” This helps their pins rank higher in Pinterest search results and attracts potential buyers actively searching for those items.

For a deeper dive into how Etsy sellers successfully use Pinterest SEO, check out this case study. It explores how strategic keyword optimization helps shop owners rank higher in Pinterest search results and drive more traffic to their listings. Read the full case study here.

Pinterest SEO: Rank Higher, Get More Followers

Pinterest SEO is a powerful tool for increasing visibility and gaining followers organically. Unlike other social platforms where content fades quickly, Pinterest pins remain relevant for months or even years. This longevity makes optimizing for search essential to ensuring your content stays discoverable over time.

To succeed with Pinterest SEO, focus on keyword-rich pin descriptions, board titles, and profile bios. Use high-quality images and compelling headlines to attract clicks. Consistency matters—regularly pinning fresh content boosts your ranking in Pinterest’s algorithm.

Hashtags and rich pins enhance discoverability, while engaging descriptions improve click-through rates. Organizing boards strategically around trending topics can further expand your reach.

Key Pinterest SEO Strategies

• Use Pinterest Trends to find popular search terms in your niche. This ensures that your content aligns with what users are actively searching for.
• Write SEO-friendly descriptions with naturally integrated keywords. Avoid keyword stuffing and focus on writing engaging, informative descriptions.
• Add alt text to images to improve both search rankings and accessibility.
• Post fresh content regularly to stay relevant in Pinterest’s algorithm. Pinterest prioritizes new content over repinned content, so regularly uploading fresh pins gives you an advantage.

Want to rank higher on Pinterest and drive more traffic? Learn the best Pinterest SEO strategies, including keyword optimization and smart pinning techniques, in this video:

Engage With Your Audience

Pinterest isn’t just a platform for posting content—it’s a thriving community. Engaging with other users not only increases your visibility but also helps you build meaningful connections that can turn into loyal followers.

Start by responding to comments on your Pins and engaging with others’ content by leaving thoughtful comments or repinning relevant posts. This interaction signals to Pinterest that you’re an active user, boosting your content’s reach. Follow creators in your niche, engage with their boards, and participate in group boards to expand your audience.

Joining Pinterest communities and niche-specific group boards allows you to reach like-minded users and establish yourself as an authority in your field. Additionally, incorporating Idea Pins with interactive elements, such as polls or Q&A sessions, encourages engagement and keeps your audience invested.

Finally, analyze which engagement strategies work best by monitoring your Pinterest Analytics. By consistently engaging and providing value, you’ll foster a loyal audience, improve your content’s performance, and grow your following over time.

Case Study: How Small Businesses Grew Their Pinterest Following

Sarah Catherine Creative and a lighting brand successfully leveraged Pinterest for business growth. Sarah Long, founder of Sarah Catherine Creative, saw her website traffic from Pinterest grow from 167 visits in two weeks to over 2,000 monthly clicks in four months. Pinterest became her primary traffic source, outperforming Facebook and Instagram.

A lighting brand, working with Bagel Digital, expanded its Pinterest reach from 44,300 to 1.2 million impressions in six months. Direct website traffic rose by 553%, revenue surged by 6,608%, and followers grew from 90 to 1,100. Pinterest became the brand’s top revenue-generating social channel.

Both businesses saw significant engagement and sales, proving Pinterest’s effectiveness for small businesses.

Read the full case study here: Pinterest Case Study: A Marketer Success Story by Ayalie & Case Study: Pinterest Growth & Elevated Sales by Bagel Digital

How to Increase Engagement on Pinterest

• Respond to comments on your pins to create a more interactive profile.
• Repin high-quality content from other users in your niche. This not only keeps your boards active but also signals to Pinterest’s algorithm that you’re an active contributor.
• Follow and engage with influencers in your industry to increase your chances of being discovered by their audience.
• Create idea pins to encourage interaction and keep users engaged longer. Idea pins have a higher engagement rate than standard pins, making them a great way to attract followers.

Consistency is Key

Pinterest rewards accounts that post consistently, making regular content creation essential for growth. If you want to gain more followers, you need a steady content strategy that keeps your account active, engaging, and visible. 

Unlike other social platforms where viral content can bring quick spikes in followers, Pinterest favors sustained activity over time. Posting fresh pins daily or at least several times a week increases your chances of appearing in users’ home feeds and search results.

Tips for Staying Consistent on Pinterest

• Pin 10-20 fresh posts daily to maintain high visibility.
• Use scheduling tools like Outfy to automate posts and keep your content flow steady.
• Plan seasonal content in advance to align with trending topics and increase engagement.

Implementing a consistent pinning strategy on Pinterest can significantly boost website traffic and engagement. For instance, a case study by Bagel Digital showcased how an interior design client increased their daily outbound clicks from 100 to 1,400 over six months by consistently posting 10 fresh pins daily. This approach not only enhanced impressions but also led to a substantial rise in website visits.

Similarly, Leanne Wong reported a 459% increase in organic views within a week by focusing on manual pinning, Pinterest SEO, and creating fresh content. These examples underscore the effectiveness of a disciplined and regular pinning schedule in leveraging Pinterest for business growth.

Seeing results from social media marketing takes time—typically 6-12 months for organic growth. Success depends on consistency, strategy, and audience engagement. Want to speed up the process? Learn how to set realistic expectations and optimize your efforts in this video.

Promote Your Pinterest on Other Platforms

Cross-promoting your Pinterest content on other social media platforms is a powerful way to increase visibility and attract more followers. By sharing your Pins on Facebook, Instagram, Twitter, LinkedIn, and even TikTok, you expose your content to a wider audience and drive traffic back to your Pinterest profile.

For instance, you can post a Pinterest Pin as an Instagram Story with a direct link or share it on Facebook with a compelling caption. Twitter is great for quick engagement—tweeting your Pins with relevant hashtags can boost discoverability. LinkedIn works well for business-related Pins, while TikTok videos can creatively showcase your boards.

Regularly sharing your Pins across channels keeps your audience engaged. Additionally, using platform-specific features like Facebook Groups, Instagram Highlights, or YouTube descriptions can further enhance cross-promotion. This multi-platform approach not only strengthens brand awareness but also drives organic Pinterest growth over time.

How to Drive Traffic to Pinterest from Other Platforms

• Share Pinterest links on Instagram and Facebook Stories.
• Add your Pinterest profile link to your email signature and newsletters.
• Embed Pinterest boards on your blog or website.
• Include Pinterest links in YouTube video descriptions.

Driving traffic to your Pinterest profile from other platforms can significantly enhance your content’s reach and engagement. By strategically sharing your Pinterest links across various channels, you can attract a broader audience and foster increased interaction with your pins and boards. 

Gather Insights from “Pinterest Trends”

Understanding Pinterest Trends helps you anticipate what your audience is searching for, allowing you to create content that aligns with their interests. By analyzing trending searches, seasonal spikes, and emerging themes, you can craft posts, pins, and promotions that resonate with potential customers. This proactive approach ensures your content remains relevant, engaging, and visible.

Pinterest Trends also provide valuable insights into consumer behavior, helping you fine-tune your marketing strategy. Whether you’re running an eCommerce store, a blog, or a brand campaign, leveraging trends enables you to create pins that attract clicks, saves, and shares. Additionally, staying ahead of competitors means you can tap into viral topics before they become oversaturated.

By monitoring trends regularly, you can plan content that aligns with upcoming holidays, product launches, and industry shifts—ensuring consistent growth and higher engagement. In short, Pinterest Trends help you create smarter, data-driven content strategies.

Finally, a learning bonanza: Mastering Pinterest marketing requires a mix of strategy, consistency, and adaptation. The Simple Pin Podcast by Kate Ahl provides expert insights to help you grow your Pinterest presence effectively. Start with these three episodes:

1. 11 Lessons from 11 Years of Pinterest Marketing – Key takeaways from over a decade of Pinterest expertise.
   Listen here
2. Pinterest Marketing Lessons {Reflecting on 11 years} – How Pinterest strategies have evolved and what works today.
   Watch here
3. 100 Pinterest Marketing Podcasts – A milestone episode covering the best Pinterest tips from past episodes.
   Watch here

The Bottom Line

Growing your Pinterest following requires a combination of high-quality visuals, SEO, consistent posting, and engagement. By optimizing your pins, leveraging Pinterest SEO, and promoting your account across platforms, you’ll steadily build a loyal audience and see long-term success.

Start implementing these tactics today and watch your Pinterest presence grow!