When is the Best Time to Post on Facebook in 2025?

Last Updated on April 23, 2025 by Himanshu Rawat

Facebook is still one of the world’s most-used social media sites, boasting over 3 billion monthly active users. If you’re a person, company, or someone who makes content, knowing when to put stuff on Facebook can help you reach more people, get them to interact, and make your posts more visible. 

But the best time to post can change based on things like who your audience is, where you are, and what kind of content you’re sharing.

Is There a Best Time to Post on Facebook?

There’s a prime time to share content on Facebook, but it’s not the same for everyone. For example: Starbucks tailors their posts based on audience preferences—sharing inspirational content in the morning and fun, seasonal posts in the evening. 

This strategy helps them boost engagement by aligning their content with when their audience is most receptive.

It depends on who you’re trying to reach, what field you’re in, and what you want to achieve. 

Research shows that people interact more with posts at certain hours and on particular days. Keep in mind, though, that these general tips should be adjusted to match when your audience is active and what time zone they’re in to get the best results.

We’ve looked at data from different places to figure out when it’s best to post on Facebook. This gives us a good idea of the most effective times to share stuff. 

You can play around with these findings, as there are lots of ways to get your audience involved that are both fun and make an impact.

When is The Best Time and Day to Post on Facebook?

Posting on Facebook at the right time has a big impact on engagement. Many studies and reviews show patterns that can help you improve your posting schedule. Let’s take a closer look at these general findings:

General Insights 

1. Best Times: Early Mornings (5 AM – 9 AM)

Why Early Mornings?

• Peak Activity Before Work/School: The time between 5 AM and 9 AM in the early morning often influences the highest engagement rates. This happens because many people look at their Facebook feeds as soon as they wake up, during their commute, or while they get ready for work or school.
• Less Competition: During these hours, fewer posts are typically made, so your content might stand out more in users’ feeds. There’s also less competition from brands or other creators who often post later in the day.
• Global Audience: Gen Z users (ages 18–24) make up 23% of Facebook’s 3.065 billion monthly active users, translating to around 705 million users. They often start their day by checking social media, including Facebook, on their phones as soon as they wake up.

2. Best Days: Studies show that Weekdays, particularly Wednesday, tend to yield the highest engagement. Tuesday and Thursday also perform well.

Day-by-Day Breakdown

Monday 

• 5 AM – 9 AM: People often begin their week by checking social media. Early morning posts have a good chance to reach them as they start their day. 
• 7:00 PM – 9:00 PM: Monday evenings see users unwinding after the first workday of the week, making it a good time to capture their attention during leisure scrolling.

Tuesday

• 5 AM – 9 AM:  Like Monday, Tuesday mornings also see high user activity. People look at social media during their morning routine or breaks, now settled into their work week.
• 6:00 PM – 8:00 PM: Engagement dips slightly compared to Monday but remains strong as users settle into their weekly routine and check social media after work.

Wednesday

• 5 AM – 10 AM: Posts in the middle of the week do well. User activity stretches a bit later into the morning, with people staying active and interested.
• 7:00 PM – 9:00 PM: Midweek evenings are highly active as users seek distractions from their workload, making this a prime time for engagement.

Thursday

• 7 AM – 9 AM: As the week moves forward, Thursday mornings still see high engagement, but it’s more concentrated between 7-9 AM.
• 8:00 PM – 9:00 PM: As people anticipate the weekend, engagement peaks later in the evening, especially for content related to leisure or weekend plans.

Friday

• 6 AM – 9 AM: People can’t wait to start their weekend, and engagement hits its peak in the morning as users browse content before they turn their attention to weekend plans.
• 6:00 PM – 8:00 PM: Users are excited about the weekend and tend to scroll through Facebook while relaxing or making plans for the upcoming days.

Saturday & Sunday 

• 7 AM – 8 AM: Even though engagement tends to dip a bit on weekends early mornings remain effective times to post. Users often check Facebook before they begin their day or head out for weekend activities.
• 7:00 PM – 9:00 PM: Saturday evenings are moderately active as users browse casually, often sharing or engaging with recreational content.
• 6:00 PM – 8:00 PM: Engagement remains steady as users wind down and prepare for the upcoming week, making it an effective time for reflective or motivational posts.

Although we’ve covered the best times for both morning and evening, recent studies show that the most effective time to post on Facebook is in the morning.

Best time to post Facebook Stories

Facebook Stories follow the same patterns as regular posts, with mornings proving the most effective. People tend to view Stories, so sharing them during busy times helps more users see them.

Best Time:

• Like normal posts, putting up Stories in the morning (around 8 AM to 10 AM) or in the evening (around 6 PM to 9 PM) can get more people to engage with them.
• Stories stay up for 24 hours, so think about when your followers are online. If you have fans all over the world, you might need to post at different times throughout the day.

Note: To make your Stories look their best, check out our Facebook image and video size guide. It also includes tips specifically for Facebook Stories!

How to find the best time to post on Facebook using Meta Business Suite

With Meta Business Suite:

1. Getting Insights on Meta Business Suite:

Steps:

• Go to your Meta Business Suite account.

• Navigate to the Insights tab and Click on Audience
• Look for Trends data to see when your audience is most active on Facebook. This will show you the days and times when your followers are most likely to be online and engage with your content. 

2. Active Times Info:

• Meta Business Suite shows active times by days and hours, so you can spot when your followers engage most. This helps you plan when to post for more views and interactions.

3. Scheduling Posts:

• After you’ve figured out when your audience is most active, you can use Meta Business Suite to plan your posts. 
• This tool lets you set up posts to go live at the best times. This way, you won’t miss chances to connect with your followers even when you’re not on the platform yourself.

4. Use Post Insights to Improve:

• Keep an eye on how well your posts do after each update. Meta Business Suite also helps you see which posts got the most likes, comments, and shares. You can use this information to make your posting schedule even better.

The Best Time to Post on Facebook by Industry

Posting schedules must be customized for maximum engagement because different industries have different audience behaviors. The best evening posting times for different industries are broken down below, along with the explanations for why these times are effective:

1. Food and Beverage

• Best Time to Post: Lunchtime (11 AM – 1 PM) and Evening (5 PM – 7 PM)
• When deciding what to eat, people are likely to scroll through food-related content during lunch breaks or in the evening. Posts featuring recipes, deals, or new menu items perform well during these times.

2. Fitness and Health

• Best Time to Post: Morning (6 AM – 9 AM) and Late Afternoon (4 PM – 6 PM)
• Fitness enthusiasts tend to check social media in the morning before their workouts or in the late afternoon after work, looking for inspiration, workout routines, or wellness tips.

3. Maternity Products

• Best Time: 6:00 PM – 8:00 PM
• Why: Parents, especially mothers, tend to check social media after their children’s bedtime or during evening relaxation periods.

4. Education and Online Courses

• Best Time to Post: Late Morning (10 AM – 12 PM) and Early Evening (5 PM – 7 PM)
• Students, professionals, and lifelong learners are often active in the late morning while working or studying and in the early evening after their day’s tasks. Educational content or course promotions are best suited for these times.

Summary

While there are general trends for the best times to post on Facebook, including mid-morning, mid-afternoon, and evenings during weekdays, the most effective strategy is to analyze your audience’s habits using Facebook’s Meta Suite. Understanding your followers’ peak times and engagement patterns will give you the best chance to maximize your content’s reach and interaction.

Frequently Asked Questions

1. What is the best time to post on Facebook for maximum engagement?

The best times are early mornings (5 AM – 9 AM) and evenings (6 pm-10 pm). Users are most active during these periods. 

2. Does the best time to post on Facebook change by day?

Yes, Wednesday is the best day for engagement, followed by Tuesday and Thursday. Monday and Friday see lower engagement, and weekends are generally less effective.

3. How can I find the best time to post for my audience?

Use Facebook Insights or Meta Business Suite to analyze when your followers are most active and adjust your posting times accordingly.

4. Does the type of content affect the best time to post?

Yes, entertainment content might do better in the evenings, while business or news posts are more effective during working hours.

5. How do time zones affect the best time to post? 

Consider your audience’s time zones when posting. Use Meta Business Suite to track engagement by location and schedule posts accordingly.